MELISSA FINCHER
Business Development
Atlanta,GA
Summary
Persuasive Account Director skilled at developing a diverse and large client base. 20+ years of experience, always looking for new ways to promote products and build professional network ties. Talented leader effective at building loyalty and long-term relationships with customers while exceeding sales targets. Understands that sometimes you need to think outside the box but never run with scissors.
Overview
26
26
years of professional experience
Work History
Sales Manager
Labrador US
Atlanta, GA
06.2018 - Current
- Develop client base which involves researching new clients and discovering ways to improve transparency and readability to their disclosure documents. Also always looking for ways to increase the reach within existing clients by presenting new product offerings.
- Keep an eye on trends with the SEC and compliance regulations.
- Create, craft and present proposals and webinars.
- Work closely with our team in Paris on our corporate offerings and innovations.
- Track sales activity in OneLab and NetSuite.
Vice President Business Development
DataSource Inc
Kansas City, MO
12.2017 - 07.2018
- Researched and customized service proposals for new clients.
- Asked appropriate open-ended questions to discover prospects' needs and requirements.
- Conducted Webinars / Demos.
- Attended On-Site Meetings.
Director
Archway Marketing
Norcross, United States, Georgia
09.2014 - 12.2017
- Transferred book of business and also brought new clients on board such as Belk, Kinnucans, Macy's & NBA.
- Participated in QBRs & RFPS for Starbucks, Torrid, Caribou Coffee /Einstein Bagels as well as other clients.
- Created alternative business plans to improve customer relationships.
- Researched clients' business issues and goals to offer appropriate solutions.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Member of the leadership team.
- Worked helping account managers and account coordinators manage to the business needs required from clients.
- Maintained quality standards as well as acting as a client advocate while also keeping budgets and resources top priority.
- Created and presented pitches for prospective business partners.
- Quoted prices, terms and other bid specifications.
Account Director
NIMBLE
, Georgia
04.1998 - 09.2014
- Sold, managed and transferred a 2.5 M book of business.
- Worked on campaigns for clients in conjunction with studio movie releases.
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Created sales contacts with on- and off-premise accounts.
- Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
- Client critical proofing as well as press checks.
- Spearheaded expansion and development initiatives nationally.
- Quoted prices, credit terms, and other bid specifications.
Education
Photography
The Art Institute of Atlanta
Atlanta, GA1993
Skills
- Agency Experience
- Setting and Maintaining Budgets
- Goal setting
- Leadership
- Marketing communications
- G7
- Proposals
- Research & Reporting
- Sales forecasting
- B to B sales
- Extensive personal network
- Analytical problem solver
Timeline
Sales Manager
Labrador US
06.2018 - Current
Vice President Business Development
DataSource Inc
12.2017 - 07.2018
Director
Archway Marketing
09.2014 - 12.2017
Account Director
NIMBLE
04.1998 - 09.2014
Photography
The Art Institute of Atlanta
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