MELISSA GERDON HOGLUND

• Increased efficiency in the reimbursement process by implementing streamlined procedures and guidelines.
• Reduced errors in reimbursement claims through rigorous attention to detail and thorough documentation.
• Streamlined communication between departments involved in the reimbursement process, fostering collaboration and accuracy.

• Promoted Veltassa and Invokana (Janssen) to Tampa Bay Area nephrologists, cardiologists and hospital systems

● Consistently ranked in top 25% of 132 representatives
● Launched Veltassa and grew to a high volume, top performing territory
● Gained formulary access at Advent Health, Baycare Health, and Tampa General (closed systems)
● Leveraged high level relationships inside systems to position as a consultant
● Consistently asked to represent company at state and national conferences
● One of 6 reps invited to Gettysburg Leadership Seminar
● Tapped as an East Emerging Leader and East Advisory Board Member
● First Florida Divisional Excellence Award Winner, as well as several Spiff incentives
● Consistently polled by marketing for strategy and messaging purposes
● Acted as liaison to training, lead training calls (nationwide) and workshops(regional)
● Consistently lauded as “clinical go-to” representative in disease state

• Expanded client base by identifying and targeting prospective customers within the assigned territory.

• Promoted Samsca to nephrologists, intensivists, cardiologists, as well as Pinellas County hospital systems

• Partnered with privately owned medical practices to incorporate profitable wellness programs

• Promoted Geodon and Pristiq to psychiatrists with responsibilities for psychiatric hospitals; responsible for increasing market share, developing advocates, and re-positioning a mature product

• Promoted Quadramet Radiopharmaceutical Injection, Caphosol Oral Device, and Prostascint Imaging to Medical Oncologists, Nuclear Medicine staff, and Radiation Oncologists

• Promoted Niaspan, Cardizem LA, Teveten to Cardiologists and Internal medicine physicians

• Promote Celebrex & Lyrica to orthopedic surgeons, rheumatologists and physiatrists, with responsibilities for major hospitals; responsible for growing sales, increasing market share, developing speakers/advocates, gaining formulary access, mentoring primary care reps

• Promoted Lipitor, Norvasc, Caduet, Inspra, and Viagra to cardiologists, nephrologists, and endocrinologists with responsibilities for major hospitals

• Responsible for a largest volume territory in Pfizer's Orlando district