Melissa Graham
Milwaukee,WI
Summary
Highly adaptive director with 10+ years of digital marketing expertise and valuable experience leading teams and clients through company-wide changes. Confident in ability to build efficient processes and manage a department of diverse leaders, direct reports. Comfortable developing cross-channel marketing strategies that directly impact my clients’ profitability, while upskilling and training other young marketers to do the same.
Overview
12
12
years of professional experience
Work History
SEO Director
Rocket Clicks
Milwaukee
12.2019 - Current
- Developed and supported a team savvy in best practices for digital marketing, growing book of business to 450k per month
- Launched and led an alpha team to manage franchise and local B2C clients through holistic marketing strategy, rather than siloed service offerings — generating 10% of company revenue
- Directed a team of 15 full time marketers and 5 full-time offshore team members
- Forged partnerships with clients through measurable, ROI-focused digital strategies resulting in client retention rate over 90%
- Lead clients through their biggest marketing moments: product launches, website migrations, brick-and-mortar grand openings and rebranding.
Marketing Manager
Association Acumen
Menomonee Falls, Wisconsin
01.2018 - 12.2019
- Drove all marketing for three associations: direct mail, email marketing, social media, digital advertising, web development, public relations — resulting in renewal rates over 80%
- Guided board of directors and committees to achieve their visions for the organization
- Collaborated with a team to organize large conferences: marketing and promotions, speaker management, app building, registration, onsite staffing, fundraising, etc
- Resulting in record-breaking attendance from members and increased engagement from new and returning sponsors.
Communications Manager
Executive Director Inc.
Milwaukee, Wisconsin
01.2014 - 01.2016
- Educated association members about AAAAI programs and organizational news through monthly e-newsletters, blast emails, medical journal contributions and recurring print publications
- Pitched stories, create press kits, land interviews and organize press conferences to secure coverage in health industry and national news outlets.
Reporter
Journal Communications Inc.
Lake Country/Waukesha County, Wisconsin
01.2012 - 01.2014
- Responsible for news and features in the Lake Country area of Waukesha County, including regular police reporting, education reporting, municipal government beats, and breaking news
- Received first place award for 'Reporting on Local Education' by the Wisconsin Newspaper Association.
Marketing Manager
GPS Education Partners
Brookfield, WI
2016 - 2018
- Launched and maintained new website that showcased rebrand, resulting in improved user experience and time-on-page
- Designed new marketing collateral that better captured the youth apprentice story for both students and business partners
- Scripted and produced videos for GPS Education Partners for annual giving campaigns
- Landed pitches, issued media releases, managed paid placement opportunities and coordinated interviews.
Education
Bachelor of Arts -
Carroll College
Waukesha, WI05-2011
Skills
- SEM (SEO & PPC)
- Email Marketing
- Public Relations
- Front End Web Development
- Copywriting & Content Strategy
- Analytics and Reporting
- Presentation Skills
- Technical SEO
- CRM Implementation and Management
Personal Information
Title: Director | Digital Marketer
Timeline
SEO Director
Rocket Clicks
12.2019 - Current
Marketing Manager
Association Acumen
01.2018 - 12.2019
Communications Manager
Executive Director Inc.
01.2014 - 01.2016
Reporter
Journal Communications Inc.
01.2012 - 01.2014
Marketing Manager
GPS Education Partners
2016 - 2018
Bachelor of Arts -
Carroll College
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