Melissa Hebeker
Chicago,IL
Summary
Dynamic Retail Training Manager with a proven track record at Tory Burch, excelling in talent development and effective training programs. Known for high standards and achieving YOY increases in sales and NPS, resulting in a score of 90 for 2025. Reliable and adaptable, with impressive skills in leadership, client development, event execution and content creation. Proficient in creating engaging and innovative training programs and fostering cross-functional partnerships to build a culture of continual learning and striving for excellence.
Overview
16
16
years of professional experience
Work History
Regional Training Manager, NA Full-Price
Tory Burch
Chicago, IL
03.2022 - Current
- Implement a blended learning approach, combining in-person workshops and 1:1 training sessions with virtual workshops to maximize reach and impact, resulting in a YOY increase in client sales and achievement of a 90 Net Promoter Score.
- Created and implemented onboarding processes for new hires, ensuring a best-in-class experience that has been rated five stars by all newly-hired and internally-promoted General Managers.
- Develop and leverage essential cross-functional partnerships to ensure clear alignment of strategic priorities and consistency across departments with regard to training materials.
- Lead a team of five to six high-potential General Manager Trainers annually to further develop and hone their skill set to prepare them for next in their career.
- Develop monthly all-store meeting decks, seasonal product knowledge resources and supplemental in-store training materials to support ongoing learning and development in order to drive results within key retail pillars.
- Lead and develop the Brand Training Influencer program to support development of top talent and drive fashion and product obsession within all stores.
General Manager
Tory Burch
Chicago, IL
08.2014 - 02.2022
- Led with a people-first mindset, hiring and developing top talent that was continually promoted within the market, as well as talent that was selected for the internal Tory Burch retail internship program.
- Proactively drove business results by increasing sales through clienteling and events YOY, accounting for $778K in 2021, which was 25% of total business.
- Drove an increase in conversion YOY for six consecutive years, achieving #1 in the channel for 2019 at 36.1% and ending 2021 at 36.7%.
- Selected for Central Region Leadership Ambassador Program in 2021 and successfully executed an event case study for three stores during Q2, which resulted in $138K in sales, a 221% increase over Q1 event sales for those three doors.
- Appointed as one of three General Managers to spearhead the first Tory Burch Client Experience Committee in 2022, identifying what our client experience should look like, how to train and how to measure progress/ results.
- Selected as General Manager Trainer at inception of the program in 2016, for three consecutive years, supporting on-boarding of new GMs.
District Coordinator, RTW & Men’s
Michael Kors
San Diego, CA
09.2010 - 08.2014
- Recruited, hired, trained and developed Shop Managers to drive business through strategic clienteling and create the ultimate client experience in high volume Shop-in-Shops within the Southwest territory.
- Ensured brand consistency and effectively drove wholesale results to achieve an average increase in sales of 15% YOY while maintaining a profitable markdown rate in a $13M territory across seven states in the Southwest.
- Partnered with regional, district and store-level retail partners across multiple accounts in the Southwest region to execute business reviews, product knowledge & visual trainings.
- Created “Now-Boarding” protocol and supplemental tools which were leveraged for onboarding the entire Retail Development District Coordinator and Shop Manager population.
- Achieved Jet Set Selling & Service Training Master status and successfully on-boarded all new District Coordinators in the West and Central regions.
Education
Bachelor of Arts - Communication And Rhetorical Studies
University of Wisconsin, Madison
Madison, WI05.2008
Skills
- Talent Development
- Cross-Functional Partnerships
- Client Development & Loyalty
- Strategic Event Execution
- New Store Openings
- Engaging and Impactful Training Content Creation
- Fashion & Trend Analysis
- Proficient in Mac & PC OS, Outlook & Microsoft Office, Adobe, SAP, Tulip technology
Timeline
Regional Training Manager, NA Full-Price
Tory Burch
03.2022 - Current
General Manager
Tory Burch
08.2014 - 02.2022
District Coordinator, RTW & Men’s
Michael Kors
09.2010 - 08.2014
Bachelor of Arts - Communication And Rhetorical Studies
University of Wisconsin, Madison