ANDREA FARINO
LOS ANGELES,CA
Summary
Dynamic Regional Manager with a proven track record at Equinox Holdings, Inc., excelling in operational excellence and strategic thinking. Spearheaded record-breaking club openings and talent development initiatives, driving revenue growth and enhancing luxury service experiences. Adept at project management and fostering high-performing teams to achieve organizational goals.
Overview
23
23
years of professional experience
Work History
Regional Manager, Operations Training West
Equinox Holdings, Inc.
Los Angeles, CA
07.2021 - Current
- Developed strategic initiatives for region in partnership with Regional Vice President, analyzing problems and anticipating needs to enhance operational planning.
- Managed project rollout for new and existing initiatives, ensuring alignment with strategic goals.
- Planned and executed operational support for new club openings, organizing job fairs, hiring and training operations teams, and establishing support teams for initial two weeks post-opening.
- Collaborated with Talent Acquisition to recruit leadership talent and support organizational growth.
- Developed regional talent planning initiatives for Directors, General Managers, and Assistant General Managers by identifying internal candidates for growth and development plans. Partnered with the Regional Vice President and People and Culture Director on the TAP Program.
- Conducted quarterly review boards and 360 evaluations for Assistant General Managers in West Region, identifying strengths and areas for improvement to create tailored action plans for ongoing development.
- Content and curriculum creation for National training of all Assistant General Managers and General Managers. Training is built around business management, performance management and how to drive revenue and run a profitable club. Content is delivered using the 70/20/10 model of learning.
- Facilitate national monthly virtual classrooms and regional training in-person. Regional small group training is centered around scenario based activities, case studies, soft skills, roleplay and team-building activities.
- Created a virtual monthly national training for all newly hired Assistant General Managers to attend focused on Member Administration and luxury service training.
Complex General Manager
Equinox Holdings, Inc.
Los Angeles, California
04.2019 - 07.2021
- Managed revenue and expense controls for both locations, achieving annual revenue of 24 million.
- Led a team of 250 employees and 20 managers across both clubs.
- Oversaw operations for Hollywood and Miracle Mile clubs as owner-operator, ensuring seamless service delivery.
General Manager
Equinox Holdings, Inc.
Los Angeles, California
03.2016 - 04.2019
- Had the most successful new club opening in company history with new sales. Record for most memberships sold during 9 month pre-sale.
- Led pre-sale and new club opening at Miracle Mile location, building community relationships and partnerships with a team of 4.
- Oversaw all club operations as owner-operator, ensuring seamless execution of daily functions.
- Interviewed, hired and onboarded 150 new employees and 10 Managers.
- Executed pilot for employee NPS rollout, enhancing employee engagement and feedback processes.
- The Miracle Mile location received the Group Fitness Program of the Year award in 2018.
- The Glendale location received the Culture Club of the Year award in 2017.
Assistant General Manager
Equinox Holdings, Inc.
Los Angeles, California
04.2015 - 03.2016
- Manage club budgets for revenue and expense control
- Oversee Front Desk and Maintenance Dept operations
- Collaborated with General Manager to streamline club operations
- Conducted performance evaluations to identify team strengths and areas for improvement
- Recruited, hired, and trained new team members to build a skilled workforce.
Store Manager
Urban Outfitters, Inc.
Los Angeles, USA
10.2008 - 04.2015
- Oversaw store operations, merchandising, customer service, sales, key metrics, profitability, loss prevention, and talent development and retention.
- Oversaw flagship Pasadena location, executed all floorsets across the entire store portfolio.
- Opened 3 new stores.
Store Manager/District Director in Training
Wet Seal
San Diego, California
10.2002 - 10.2008
- As District Director in Training, managed the 5 locations in the San Diego market.
- Managed store operations, merchandising, customer service, sales, key metrics, profitability, loss prevention, talent development, and retention.
- Supported and led new store openings across various markets to drive successful launches
Education
Bachelor's Degree - Business Management
Saginaw Valley State University
Michigan01.2005
Skills
- Revenue management
- Client relationship management
- Sales leadership
- Project management
- People management
- Talent development
- Operational excellence
- Strategic thinking
- Organizational skills
- Attention to detail
- LMS expertise
- Luxury service experience
References
- Jack Gannon, VP of Operations Equinox, (310) 598-0411, jack.gannon61@gmail.com
- Tessa Sphar, Director of Sales at New York Sports Club & Fhitting Room, (516) 770-6418, Tessa.Sphar@gmail.com
- Rachel Matzke, Former Manager at Equinox, (323) 251-6196, rmatzke23@gmail.com
Area Of Expertise
- Operational Excellence
- Sales Leadership
- People Leadership
- Revenue Generation
- Project Management
- Talent Planning & Development
- Attention to detail
- Luxury Service & Experience
- Learning Management Systems LMS
Timeline
Regional Manager, Operations Training West
Equinox Holdings, Inc.
07.2021 - Current
Complex General Manager
Equinox Holdings, Inc.
04.2019 - 07.2021
General Manager
Equinox Holdings, Inc.
03.2016 - 04.2019
Assistant General Manager
Equinox Holdings, Inc.
04.2015 - 03.2016
Store Manager
Urban Outfitters, Inc.
10.2008 - 04.2015
Store Manager/District Director in Training
Wet Seal
10.2002 - 10.2008
Bachelor's Degree - Business Management
Saginaw Valley State University