Melissa Huisman
Estero
Summary
Experienced project manager and educator dedicated to enhancing learning through innovative instructional design and effective communication strategies. Proven track record in optimizing team performance and developing inclusive programs that promote health and educational achievements across diverse populations.
Overview
1
1
Certification
22
22
years of professional experience
Work History
Fitness Instructor
YMCA & NCH Wellness Center
Naples
02.2025 - Current
- Instructed fitness classes that enhanced overall health and well-being of participants.
- Demonstrated proper exercise techniques to ensure safety and effectiveness.
- Motivated participants to achieve fitness goals through tailored positive reinforcement techniques.
- Invited individuals of all ages and fitness levels to participate in classes.
- Taught fitness classes such as Body Pump, Body Balance, Silver Sneakers, Yoga, Step, and Muscle Sculpting.
Director of Fulfillment and Communication
Hook Point
Austin
02.2022 - Current
- Boosted social media presence for healthcare e-commerce and B2B clients, yielding numerous award-winning campaigns viewed by hundreds of millions.
- Implemented a client dashboard to streamline feedback collection from trainers and improve client experiences.
- Set performance metrics for evaluating team efficiency via trainer roundtables and mentorship initiatives.
- Partnered with Mindvalley to deliver social media mastery training for three consecutive years to more than 1,500 participants, achieving several acclaimed campaigns.
- Strengthened customer relationships by swiftly addressing inquiries and providing custom solutions as needed.
- Oversaw recruitment, training, supervision, evaluation, and mentoring of staff members to strengthen team capabilities.
- Hosted meetings with department heads to track progress on strategic goals and maintain stakeholder accountability.
- Chartered comprehensive project plans detailing timelines, objectives, staffing requirements, and additional resources needed for success.
Project Coordinator
Copyscenti Creative Labs
11.2021 - 02.2022
- Coordinated sales promotions for a financial services company, overseeing project lifecycle from research to production
- Built an email production process that merged three writing teams to collaborate on companywide messaging from ideation to publishing and testing results
- Planned and launched sales webinar for an online social media marketing course
- Wrote 15-hour online curriculum for social media marketing client
English Instructor
The Potter's School, Faith Christian School, and Providence Academy
08.2007 - 05.2021
- Integrated classical literature with history curriculum to launch school's 1st-ever AP Literature course
- Authored & taught classes such as College British Literature & Composition; College Composition; American Literature, History, & Composition; Western Literature; & Composition
- Developed course materials utilized by over 700 students across multiple classes
- Revised curriculum to ensure compliance with national accreditation standards
- Mentored 12th grade students through 1-on-1 guidance and comprehensive thesis project leadership
- Transitioned Belhaven University's High Scholars Program into an online platform
- Planned and led multi-country historic educational tour through Europe for 30 students and parents for 5 consecutive years
Group Fitness Instructor
Johnson City Lifestyle Center
Johnson City
01.2005 - 08.2007
- Varied routines, music and classes while following established protocols.
- Attended professional development workshops related to group exercise instruction and leadership skills.
- Incorporated different types of equipment into routines such as weights, bands, balls.
- Led dynamic group fitness classes in high-energy environments, ensuring participant engagement and motivation.
Education
Master of Arts - English
East Tennessee State University
Johnson City, TN05-2007
Bachelor of Arts - English, History, Sociology
Covenant College
Lookout Mountain, GA05-1993
Skills
- Fitness program design
- Fitness content creation
- Fitness assessment techniques
- Classroom and virtual teaching
- Client engagement strategies
- Goal setting and achievement
- Project management
- Process optimization techniques
- Team leadership
- Staff training
- Problem solving
- Communication skills
Certification
- Professional Teacher Certification, Association of Christian Schools International, December 2011
- Advanced Placement Training, College Board, October 2010
- Data Analytics Professional Certificate, Google, May 2021
- Les Mills Body Pump Certification, June 2025
- Les Mills Body Balance Certification, February 2025
- Yoga Renew 200-Hour Teacher Training, pending
- AFAA Group Fitness Instructor Certificate, pending
Timeline
Fitness Instructor
YMCA & NCH Wellness Center
02.2025 - Current
Director of Fulfillment and Communication
Hook Point
02.2022 - Current
Project Coordinator
Copyscenti Creative Labs
11.2021 - 02.2022
English Instructor
The Potter's School, Faith Christian School, and Providence Academy
08.2007 - 05.2021
Group Fitness Instructor
Johnson City Lifestyle Center
01.2005 - 08.2007
Master of Arts - English
East Tennessee State University
Bachelor of Arts - English, History, Sociology
Covenant College