Melissa Huttenlocker

• Implemented a marketing plan which resulted in 30% growth for a client.
• Performance tracking, creation and monitoring of Google Adwords, Yahoo/Gemini, Bing Network Ads and various social media platforms. Maintain CTR (click -through rate) over 6% up to 14% (industry average of 2-3%).
• Handle all advertising mediums - agency level.
• ROI tracking with Google analytics and Excel.
• Meet with executives, board members and business owners to present aggressive marketing strategies.

• Supervised daily planning, coordination and administration for division operations.
• Staff meetings to cover policy, procedure, and sales goals.
• Plan, direct, and coordinate programs and or solutions for risks, profits, and losses.
• Handled escalated complaints involving division operations and work of personnel under supervision.
• Developed and executed sales presentations as well as both internal and external product training workshops.
• Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
• Developed compelling presentations to gain approval for ideas and communicate results.
• Self trained on Successware plumbing system

• Maintained position as #1 out of 342 account executives for digital marketing.
• Digital Elite Club, only 4 account executives received award.
• Prepared complete digital media solutions for my clients.
• Utilized Salesforce for lead management.
• President's Club winner 2014 and 2015.
• Handled largest revenue assignment at $1,040,000 as an account executive for 3 consecutive years and maintained a positive net on it.

Digital Sales Manager (7/2011 - 7/2013)

• Managed between 9-21 account executives with 9,000,000 in print revenue dollars and 1,000,000 in digital revenue dollars.
• Monthly training on policy manual updates.
• Hired, trained and coached sales team.
• Budget reporting and forecasting for entire sales team.
• Performance reviews and coaching plans implemented.

• Licensed investment specialist.
• Branch promotions - responsible for marketing initiatives based on quarterly product offerings.
• Branch captain for life insurance and loan products.
• Managed 315 clients and maintained own database.
• Garnered the most investment referrals and sales for 3 consecutive quarters. Ranked #1 in the district for performance and achievement. 
• Brought in $1.2 million in new business from one client.