Melissa Lacko
Colonia,NJ
Summary
Dynamic Director of Merchandising with a proven track record of enhancing product visibility and driving sales growth through strategic planning and data-driven decision making.
Overview
23
23
years of professional experience
Work History
Director of Merchandising
Mdl
NY, NY
10.2002 - Current
- Developed merchandising strategies to enhance product visibility and drive sales growth.
- Analyzed market trends to optimize product assortment and inventory levels.
- Led cross-functional teams in executing promotional campaigns and seasonal displays.
- Streamlined vendor relationships to improve product sourcing and reduce costs.
- Mentored merchandising team on best practices for visual presentation and customer engagement.
- Implemented data-driven decision-making processes for inventory management and forecasting accuracy.
- Collaborated with marketing teams to align brand messaging with merchandising efforts.
- Evaluated performance metrics to identify opportunities for continuous improvement in product placement.
- Managed budgets effectively, reducing overhead costs while maintaining product quality.
- Regularly reviewed competitor activity to ensure the company maintained a competitive edge in the market.
- Developed comprehensive seasonal strategies that aligned with company goals and consumer demands.
- Increased sales and profitability by developing and implementing strategic merchandising plans.
- Implemented data-driven decision-making processes to maximize inventory turnover rates.
- Influenced cross-functional teams for better collaboration and streamlined execution of merchandising initiatives.
- Optimized store layouts with visual merchandising best practices, resulting in increased customer engagement.
- Introduced new product lines that expanded brand reach and diversified revenue streams.
- Analyzed sales performance data to identify areas of opportunity for growth or improvement.
- Coordinated efforts across departments for seamless launch of new products or collections, achieving desired sell-through rates quickly.
- Reviewed and approved purchase orders and invoices for accuracy and completeness.
- Cultivated strong relationships with vendors to maintain and improve levels of customer service.
- Generated reports on purchasing activities to support management decisions.
- Assessed areas of service concern and developed improvement plans.
Education
Bachelor of Science - Design And Marketing
American Intercontinental University
Los AngelesSkills
- Customer experience
- Product assortment
- Data-driven decision making
- Store layout
- Merchandise planning
- Pricing strategy
- Product lifecycle management
- Vendor negotiation
- Competitive analysis
- Consumer insights
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Multitasking Abilities
- Problem-solving abilities
- Reliability
- Excellent communication
- Critical thinking
- Organizational skills
- Team leadership
- Active listening
- Decision-making
- Analytical thinking
- Professionalism
- Strategic planning
Timeline
Director of Merchandising
Mdl
10.2002 - Current
Bachelor of Science - Design And Marketing
American Intercontinental University