MELISSA NASTASI
Hudson,NY
Summary
Seasoned Publicist boasting adeptness in guiding clients through various PR activities and overseeing all public relations activities and communications such as press releases, social media, company literature, editorial calendars, announcements, and media kits. Diverse experience in film, music, business, technology, lifestyle and event coordination.
Overview
19
19
years of professional experience
Work History
Publicist, Fan Engagement, Social Media Strategist
MILLER PR
Remote
05.2020 - 01.2024
- Managed publicity campaigns for high-profile clients, including filmmakers, authors, and music artists, showcasing versatility across film and digital media projects
- Coordinated media outreach and press coverage for film premieres, virtual reality activations, and live events, enhancing visibility across diverse platforms
- Developed fan engagement strategies, including interactive Q&A sessions and exclusive film screenings, boosting audience connection and loyalty
- Led social media campaigns to amplify film releases and VR experiences, creating compelling content that resonated with target audiences
Publicist
CYBER PR
Brooklyn, New York
08.2012 - 12.2022
- Executed public relations campaigns, wrote press releases, pitched ideas to the media, and compiled research and reports
- Managed social media campaigns across all channels, enhancing online visibility for clients
Publicist
AUTEUR RESEARCH
Toronto, Canada
11.2018 - 03.2022
- Developed and executed public relations campaigns that integrated with clients' marketing strategies
- Secured press coverage for Canadian tour markets and arranged media opportunities for artists
Independent Music Publicist, Fan Engagement, Social Media Strategist
CITY BIRD PUBLICITY
Hudson, New York
07.2012 - 05.2020
- Oversaw public relations activities for artists such as Maggie Rogers and The National, leveraging a strong network of media contacts to secure prominent coverage
- Managed artist-to-fan events, book clubs, and pre-concert events, fostering vibrant online communities and deepening fan connections
- Crafted tailored media strategies for diverse genres, including music, film, general nonfiction, and children's books
Publicist
THE MUSEBOX
New York, NY
01.2010 - 07.2012
- Established and nurtured relationships with media representatives across major music outlets
- Coordinated interviews and media opportunities, contributing to successful publicity campaigns for artists like The Neighbourhood and Doe Paoro
Associate Editor
GREEN SHOELACE
New York, NY
08.2008 - 12.2010
- Managed publication relationships between writers, publicists, and labels
- Oversaw a team of 50 staff writers and contributors, responsible for editing and publishing their work onto the platform
- Coordinated events with venues in New York, California, and Austin monthly
Assistant Radio and Tour Marketing
BEGGARS MUSIC / MATADOR RECORDS
New York, NY
09.2006 - 12.2007
- Coordinated large-scale mailings to radio stations, music venues, and local market writers, ensuring timely distribution and maximizing outreach efforts
- Reached out to station managers, venues, and local tour market writers to secure coverage and maintain ongoing relationships through proactive follow-ups and meticulous attention to detail
- Tracked and updated client information in Mediabase and BDS systems, monitoring their statistics and progress, and generating daily and weekly reports
- Contributed to tour PR and marketing efforts, devising comprehensive strategies to elevate artists' tour visibility
- Collaborated with venues, promoters, and media outlets to ensure effective promotion and coverage of tour dates
- Crafted compelling press releases, coordinated press interviews, and secured media placements to generate excitement around upcoming tour stops
- Worked closely with artist management teams to develop targeted marketing campaigns across multiple channels, including social media, email newsletters, and advertising platforms
Junior Assistant, Radio Promotions Department
COLUMBIA RECORDS
New York, NY
01.2005 - 02.2006
- Coordinated and oversaw large mailings to radio stations
- Assisted with reaching out and follow-ups to station managers, venues, and local markets
- Tracked and updated clients in Mediabase and BDS systems, creating daily and weekly reports of their statistics and progress
- Booked travel, oversaw expense reports, and wrote one-sheet announcements
Education
Bachelor of Science - Music Business, Public Relations
MERCY COLLEGE
Dobbs Ferry, NYSkills
- Campaign Development
- Fan Engagement
- Event Coordination
- Writing and Communication
- Strategic Messaging
- Social Media Management
- Publicity campaign planning
- Press releases
- Cross-Functional Collaboration
- Reputation Management
- Manage media relations
- Content Creation
Timeline
Publicist, Fan Engagement, Social Media Strategist
MILLER PR
05.2020 - 01.2024
Publicist
AUTEUR RESEARCH
11.2018 - 03.2022
Publicist
CYBER PR
08.2012 - 12.2022
Independent Music Publicist, Fan Engagement, Social Media Strategist
CITY BIRD PUBLICITY
07.2012 - 05.2020
Publicist
THE MUSEBOX
01.2010 - 07.2012
Associate Editor
GREEN SHOELACE
08.2008 - 12.2010
Assistant Radio and Tour Marketing
BEGGARS MUSIC / MATADOR RECORDS
09.2006 - 12.2007
Junior Assistant, Radio Promotions Department
COLUMBIA RECORDS
01.2005 - 02.2006
Bachelor of Science - Music Business, Public Relations
MERCY COLLEGE
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