MELISSA OLIVAS

• Collaborate with a team in organizing and executing successful fundraisers, block parties, and events, including a festival for +13,000 attendees
• Manage event logistics, vendors, finances, set up, and closures, ensuring smooth execution and budget adherence
• Prepare financial reports for a $2 million budget, including monthly transaction logs and cash flow reports
• Administer accounts receivable and accounts payable with the external accounting consultant
• Campaign and project management for multi-channeled fundraising initiatives
• Manage background checks and contracts for employees, partner artists, and contractors
• Discretion during sensitive meetings and contract negotiations
• Manage office operations for both locations
• Utilize CRM software to streamline client and donor relationships.

• Developed and implemented visual brand strategies for clients
• Analyzed social media insights to identify and target key audiences
• Secured valuable media exposure through radio and social media platforms
• Managed social media accounts with over 1 million views, creating engaging content (cover photos, promo videos, graphics, reels)
• Led direct marketing strategies with a team to promote events and achieve engagement goals
• Managed the band's bookings and contracts
• Developed and managed content calendars for each platform to establish timely and relevant posts.

● Handled 80+ customers per day providing detailed, personalized, and excellent customer service

● Met/exceeded all performance expectations including product sales, add-on sales, and quality standards

● Successfully problem-solved when issues with clients would arise

• Supported the promotion team for annual events, including block parties, concerts, and fundraisers
• Developed engaging vocal lesson plans and provided individual instruction to improve student technique and confidence