Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Melissa P. Pujol

Denver,CO

Summary

Market management professional with strong background in driving sales growth and optimizing market strategies. Adept at team collaboration, adapting to changing needs, and delivering impactful results. Skilled in market analysis, strategic planning, and client relationship management. Reliable, goal-focused, and prepared to contribute to dynamic market environments.

Overview

11
11
years of professional experience
1
1
Certification

Work History

State Manager (CO & NV)

El Bandido Yankee Tequila
07.2025 - Current
  • Working closely with distributor partners in order to lead regional operations ensuring all sales are met in CO and NV
  • Develop strategic plans to enhance service delivery and customer satisfaction across multiple locations in the On-premise/Off-Premise channels.
  • Implementing performance metrics, incentives and pricing to drive sales to achieve state KPI goals.
  • Conducting regular training sessions, events, menus and mentoring team members to foster professional growth and skill enhancement.

Colorado Market Manager

Calabasas Beverage Company
02.2025 - 06.2026
  • Spearhead local programming strategy, resource allocation, and event execution (on/off-premise), driving 74% YOY growth in February 2025 (TY: 121 vs. LY: 69).
  • Manage $500K+ annual budget (OPEX, Brand Investment Funds, T&E), aligning distributor goals with state targets to exceed quarterly KPIs.
  • Lead cross-functional planning with distributors and leadership to prioritize initiatives, ensuring compliance with brand standards and POS execution.
  • Cultivate partnerships with national/independent accounts, securing placements for 818 Tequila and Sprinter Vodka Soda SKUs in top-tier retailers.
  • Directed a 12-person team of Area Managers at SGWS Colorado to hit quarterly case goals for 818 Tequila and Sprinter Vodka Soda.

Colorado On Premise Channel Manager

Beam Suntory
06.2024 - 02.2025
  • Lead, manage, and mentor the distributor specific geographical On-Premise consumer facing team to achieve increased on-premise distribution, key performance indicators, NSV, DGP, Big Bets, and on-Premise Growth goals of Suntory Global Spirits products.
  • Oversaw $250K field BJ/T&E budget, optimizing spend to deliver 66% NSV growth in key accounts.
  • I was state Agave Advocate Specialist, increasing menu placements by 40% of all Agave brands within Suntory Global Spirits.

Denver On Premise Portfolio Manager
09.2019 - 06.2024
  • Boosted premium brand volume by 35% via staff trainings, cocktail program development, and strategic menu placements.
  • Partnered with distributors to secure 50+ new luxury brand listings in high-profile accounts.

Key Account Manager (Transatlantic Division)

Southern Glazer’s Wine & Spirits
03.2016 - 09.2019
  • Managed 60+ on-premise accounts, achieving 25% annual sales growth for Bacardi, Patron and Heaven Hill portfolios.
  • Executed 100+ promotional events, increasing brand visibility and trial rates by 30%.

Bonollo Grappa Market Manager

Next Level Marketing
10.2015 - 03.2016
  • Expanded distribution to 100+ accounts, securing 3-bottle placements per location through staff trainings and samplings.
  • Create brand visibility through off-premise displays and on-premise menu features.

Education

Bachelor of Science - Political Science

California State University
Los Angeles, CA
06.2015

Skills

  • Market Strategy & Execution
  • Distributor & Key Account Management
  • Budget Oversight ($1M)
  • Trade Marketing & Brand Activation
  • Sales Growth & KPI Achievement
  • Bilingual (English/Spanish)
  • CRM Tools: Salesforce, SAP, Topaz, Proof
  • Certifications: TIPS, Serve Safe Alcohol, Academia Patron and CRT
  • Experience using SAP database, Salesforce, Topaz, Proof, Outlook, Word, PowerPoint, Excel and Microsoft Office

Certification

  • CRT Tequila Cerification.
  • Certified - TIPS Commercial Off Premise.

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

State Manager (CO & NV)

El Bandido Yankee Tequila
07.2025 - Current

Colorado Market Manager

Calabasas Beverage Company
02.2025 - 06.2026

Colorado On Premise Channel Manager

Beam Suntory
06.2024 - 02.2025

Denver On Premise Portfolio Manager
09.2019 - 06.2024

Key Account Manager (Transatlantic Division)

Southern Glazer’s Wine & Spirits
03.2016 - 09.2019

Bonollo Grappa Market Manager

Next Level Marketing
10.2015 - 03.2016

Bachelor of Science - Political Science

California State University

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