Experienced medical affairs and Marketing leader with expertise in strategic publication planning and KOL development. Product launches and Market Penetration. Proven track record in managing multimillion-dollar budgets and fostering cross-functional collaboration to drive organizational growth. Skilled in evidence-based data generation and CME education for enhanced operational efficiency.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Health Program Spec/ NV. State PATH Co-ordinator
DPBH
Carson City, Nevada
12.2024 - Current
Implemented state PATH programs through effective management and oversight of grants and funding.
Fostered relationships with local PATH providers to enhance program visibility and impact.
Collected and disseminated program data, ensuring accurate reporting for stakeholders.
Conducted training events, providing essential guidance for successful program execution.
Assessed homeless areas, linking community members to vital resources and information.
Demonstrated expertise in communication, organization, and data analysis within diverse populations.
Worked independently while maintaining collaborative efforts across multiple organizations.
Medical Affairs Executive
Self Employed
Reno, Nevada
11.2023 - Current
Developed strategic plans to enhance business operations and potential target markets.
Created potential marketing materials and executed campaigns to attract new business.
Provided consultation services to clients, addressing their specific needs effectively.
Streamlined administrative processes, improving efficiency across operations.
Led team meetings to foster collaboration and align on project goals.
Coordinated cross-functional teams to deliver high quality results within tight timelines.
Vice President of Medical Affairs
New World Medical INC.
Rancho Cucamonga, California
07.2022 - 11.2023
Company Overview: Established Medical Affairs department and helped develop Clinical Affairs team.
Implemented new SOPs for scientific research, data dissemination, and publications.
Developed, Collaborated and executed strategic plans establish long-term goals, strategies and company policies to support the vision of the organization.
Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution.
Ensured compliance with applicable laws and regulations related to operations activities.
Created review committees for Post Market Studies and IIS/IIT proposals with FMV assessment.
Formulated product publication strategy for evidence-based data generation and dissemination.
Developed in-house repository and searchable library for all publications related to NWM product lines.
Onboarded new KOLs, boosting study participation in pivotal RCT study by over 900%.
Managed eight IIS, Post Market Studies, and over 18 publications, abstracts, manuscripts, and peer reviews.
Established Medical Affairs department and helped develop Clinical Affairs team.
CCO - Chief Commercial Officer
CLERIOVISION INC
Rochester, New York
06.2019 - 07.2022
Provided strategic leadership and direction of all operational and R&D functions for the corneal division.
Organized and planned our First In Human (FIH) trials for efficacy and stability for the correction of myopia, hyperopia, with or without astigmatism, as well as presbyopia in patients who underwent cataract surgery with suboptimal visual outcomes.
Defined short- and long-range Market strategies for clinical trials, PIs leading new product innovation into new and existing markets for all SBUs (corneal, contact lens, and IOL).
Designed launch plans and KOL strategies for new and existing market opportunities for both patient and physician markets.
Spearheaded brand development initiatives for new and existing contact lens products to invigorate market penetration and sales.
Built up an extensive patent portfolio with the Engineering team, with more than 80 patents filed with the USPTO and other foreign patent offices.
Coordinated podium presentations and publications with a stable of KOLs to energize interest in Clerio Technologies in the ophthalmic and investment community. This helped to secure $25 million in the Series E investment round.
Brought in seasoned production and prototype development engineers to speed up timelines, go-to-market strategies, as well as cost reduction and savings on prototypes and preproduction.
Managed a team of 12 employees (6 direct and 6 indirect), 7 clinical investigators.
Initiated three new product projects for class 1 devices that fill a niche that only Clerio Technology could fulfill for the best-in-class device for MIGS, SLT, and Wet AMD, for a combined market size of $1-2 billion.
Trained executives and senior management on performance management through the adoption of the Success Tree principles and focusing on the vital few.
Instituted proper scientific methodology for clinical experiments and R&D testing.
Managed a team responsible for the development of high-speed laser scanning systems.
Global Director of Medical Affairs
JnJ Surgical Vision
Milpitas, California
03.2017 - 06.2019
Responsible for global strategy and strategic evidence generation and data dissemination for best practices.
CME/CE education generation, and physician presentations from investigator-initiated Post-market studies for all product lines in JJSV.
Directed four regional teams in generating evidence-based data through IIS and PMOS for independent medical education.
Oversaw alignment of over ninety studies annually with business goals via Post Market Scientific Review Committee.
Managed a $10 million budget effectively to support educational initiatives.
Worked collaboratively with R&D, Clinical, Legal, Regulatory, Marketing, HCC, and Executive Leadership on strategic projects.
Supervised a team of 12 employees focusing on administration, budgeting, and scheduling efficiency.
Cultivated impactful partnerships with KOLs and industry leaders to drive business growth.
Implemented innovative solutions for KOL development while refining business strategies based on market trends.
Global Director of Medical Affairs
Abbott Medical Optics
Milpitas, California
05.2015 - 03.2017
Same position as above, JNJ Surgical Vision acquired Abbott Medical Optics.
Associate Director of Medical Affairs
Abbott Medical Optics
Milpitas, California
06.2010 - 05.2015
Developed strategic plans to align departmental goals with organizational objectives.
Led cross-functional teams to enhance project execution and operational efficiency.
Managed stakeholder communications to ensure alignment on project timelines and deliverables.
Coordinated budget management activities to support financial planning and forecasting efforts.
Head of Post Market Studies
Abbott Medical Optics
Milpitas, California
11.2009 - 06.2010
Led development of strategic plans to enhance organizational vision, fostering cross-functional collaboration for significant growth.
Spearheaded the establishment of a Medical Affairs department, implementing new SOPs for scientific research and data dissemination.
Cultivated strategic partnerships with KOLs, enhancing evidence-based data generation and dissemination across diverse teams.
Managed large-scale budgets to optimize resource allocation, supporting strategic initiatives and educational programs.
Directed global strategy for evidence generation, driving business growth through innovative solutions and stakeholder engagement.
Director Of Marketing VISX Technologies
Abbott Medical Optics
Milpitas, California
09.2002 - 11.2009
Responsible for Marketing all VISX technologies within the AMO family of products which include but are not limited to strategy, brand equity, product introductions and improvements all marketing and advertising of product lines and integration with complimentary technologies.
Launched 45 new product Launches in 9 years from significant product upgrades with new technologies and capabilities.
Increased Market Penetration and Market share through product innovations and new treatment modalities.
Responsible for both upstream and downstream marketing worldwide.
Won Multiple awards for Best advertising as voted by industry providers in Professional periodicals.
Provided sales training, clinical messaging and Talking points and Trained Sales staff.
Worked with VP of Sales on Product offerings and pricing Strategies dependent on type of Customer and Provided loyalty incentives.
Developed Key Relationships with Industry KOLS and teaching institutions.