MELISSA SMITH
Meridian,USA
Summary
My professional career centers around several key skills: the creation and organization of programs for large groups, the implementation of a shared creative vision, and program analysis with real-time evaluation that promotes the highest quality experience for customers and team members. I excel at public speaking and event coordination and have the ability to build a business from the ground up. I have spent the last five years in a startup, working broadly with all teams from customer service to fulfillment, to implement a shared vision for long-term growth. I offer a high level of professional organization and communication to colleagues and brand partners, and I have growth metrics to prove my ability to support retail launches of new product categories. My ability to manage multiple projects, recognize emerging needs within the company, and synergize growth with external brand partners makes me an excellent leadership candidate and effective team member.
Overview
26
26
years of professional experience
Work History
Wholesale/Brand Partnerships
Shelfology
Rexburg, ID
09.2021 - Current
- Responsible for account management of wholesale builders bracket program.
- Manage relationships with key accounts to ensure customer satisfaction.
- Comprehensive management duties include all communication around order input and tracking, pricing spreadsheets, packaging updates, rollout of new products and updates to current products.
- Analyze and report sales trends and competitor activities to identify growth opportunities.
- Deliver new leads for Brand Partnerships in order to leverage their networks for increased visibility of the brand.
- Outline and certify all onboarding processes for wholesale bracket program and e-commerce brand partners.
- Represent company interests in contract term negotiations.
- Provide support to product development team by managing GS1 product GTIN registration and packaging organization.
- Lead communication on web partnership rollouts by providing written content and enforcing contractual listing guidelines.
- Collaborate with cross-functional teams to launch new products and execute marketing campaigns effectively.
Collaboration Specialist- Marketing
Shelfology
Rexburg, Idaho
01.2021 - 10.2025
- Managed quarterly and yearly spend on influencer collaborations for @shelfology social media account.
- Team lead on selection of partner accounts, editing of contract terms, delivery of Shelfology products to collaborators, and overseeing content delivery.
- Drove end to end process on GRIN and Impact influencer platforms for campaign partners.
- Created and launched Shelfology "Ambassadors of Awesome" program.
- Managed and maintained collaborator relationships over time to produce consistent, high-quality deliverables for use in social media, web, and paid advertising.
- Used AIR filing system to manage collected images and serve to creative team for ongoing campaigns.
- Wrote blogs and supporting content for creative team.
- Reported analytics to marketing team to inform future campaign planning.
CX Manager
Shelfology
Rexburg, Idaho
11.2020 - 10.2021
- Collaborated with team to delegate tasks and resolve daily customer inquiries.
- Answered customer disputes in a professional manner, while maintaining high levels of customer satisfaction.
- Conducted regular staff meetings to enhance communication and teamwork.
- Responsible for creating and streamlining workflows between CX and manufacturing teams to decrease interruptions and inefficiencies.
- Updated and maintained adherence to returns, exchange, and custom order policies.
- Monitored daily operations to ensure efficient workflow.
- Wrote, created and launched templates, procedural pathways and website FAQ information to best serve company mission statement and customer experience.
- Trained 2 successive CX Managers
Franchise Owner/ Director
Singers Company
Las Vegas, NV
08.2016 - Current
- Owner of two franchise locations for Singers Company girls vocal and dance performance groups.
- Market emerging business on social media and through local schools.
- Manage all Stripe payment contracts, scheduled email marketing, and calendar communications to participant families.
- Teach music, lyrics, and choreography in weekly classes.
- Focus on company mission of confidence building through positive feedback and class participation.
- Coordinate and direct community performances including organization of large groups of attendees and performers.
- Recruit and train Assistant Program Directors, in order to support business growth in 2 states.
Owner
Dream Dinners
Lansing, MI
09.2004 - 10.2005
- Wrote business plan and proposal to secure loan funding for Dream Dinners franchise.
- Managed customer experience from setting foot inside the space until leaving with completed food order.
- Provide high-quality, informed daily customer service within franchise scope.
- Trained and motivated employees to perform daily business functions and meet critical health code standards.
- Launched business marketing campaign with local radio station and met with local Chamber of Commerce to build awareness for new business in community.
Patient Care Coordinator
Muscular Dystrophy Association
Flint, MI
08.1999 - 11.2001
- Responsible for intake of new patients with highest level of care, concern and sensitivity to new diagnosis.
- Established and maintained positive relationships with physicians and clinicians in monthly patient care clinics.
- Ensured that families received financial support in medical testing, emotional support through meetings, and help and guidance through monthly clinic visits.
- Wrote and submitted proposals to national committee requesting funding for specialized equipment, ramps and other necessities for families under agency care.
- Organized yearly summer camp, including grant writing for supplies and donations, advertising and interviewing appropriate volunteers, and managing daily schedule and routines with health and safety being paramount for group of 50 special needs children ages 5-17 and 50 plus volunteers.
Education
Master of Science - Health Promotion and Education
University of Utah
Salt Lake CitySkills
- Shopify SKU Programming and Organization
- GS1 product Classification
- Retail / Wholesale Account Management
- Brand Partnership and Collaboration
- Leadership and Team Building
- Project Management
- Creativity
- Customer Service
- Conflict Resolution
- Decision Making
- Ability to Work Under Pressure
- Activity Organization
- Class Instruction
- Fundraising
- Documentation
- Creative Problem Solving
- Adaptability
- Professional Writing
Timeline
Wholesale/Brand Partnerships
Shelfology
09.2021 - Current
Collaboration Specialist- Marketing
Shelfology
01.2021 - 10.2025
CX Manager
Shelfology
11.2020 - 10.2021
Franchise Owner/ Director
Singers Company
08.2016 - Current
Owner
Dream Dinners
09.2004 - 10.2005
Patient Care Coordinator
Muscular Dystrophy Association
08.1999 - 11.2001
Master of Science - Health Promotion and Education
University of Utah