Melissa Szwec-Rowland
San Jose,CA
Overview
11
11
years of professional experience
Work History
Small Business Owner
Craftdsoul Studio
San Jose, CA
11.2020 - Current
- Customize brand message to reach and capture target audience interest and drive engagement through promotional materials.
- Increase monthly user growth on average of 12% through engaging content and SEO.
- Create original products and content for social media platforms: Etsy, Shopify, Instagram and Pinterest.
- Handle all of the business budget planning and administration, accounting functions, and purchasing.
- Weekly website maintenance.
- Create clear, precise and properly detailed product listings on website through photography and copy.
ECommerce Merchandising Assistant
Party City Corporation
Pleasanton, CA
08.2019 - 07.2020
- Created and verified hundreds of SKU's to be set up for Partycity.com.
- Audited website to ensure accuracy of product information including copy, photography, promotions and inventory levels.
- Partnered with UX developers to elevate key product areas for UI.
- Identified areas for improvement and growth through weekly sales reports analysis.
- Performed and maintained competitive website analysis, kept abreast of market trends and E-commerce trends.
Visual Merchandising Manager
Therapy Stores Inc.
Campbell, CA
09.2010 - 07.2019
- Spearheaded in-store merchandising efforts for 10 locations, including merchandising guidelines, development, standards implementations, and execution.
- Enhanced overall store layouts by applying careful consideration to product and display locations for optimal customer experience.
- Increased revenue through location-based trend analysis.
- Identified areas for improvement and growth through weekly sales reports analysis.
Education
Fashion Design
West Valley College
Saratoga, CASkills
- Merchandising
- Microsoft Excel
- Decision making
- Opportunity Identification
- Product layout
- Planning and Execution
- Business Management and Development
- Social Media Management
- Marketing analytics
Timeline
Small Business Owner
Craftdsoul Studio
11.2020 - Current
ECommerce Merchandising Assistant
Party City Corporation
08.2019 - 07.2020
Visual Merchandising Manager
Therapy Stores Inc.
09.2010 - 07.2019
Fashion Design
West Valley College
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