Melissa Tarpley
Dallas,TX
Summary
Dedicated sales and marketing professional with proven success exceeding goals, retaining customers, and maintaining strong reputation for customer satisfaction. Exceptional knowledge of C-Level engagements. Mission is to organize, create, and manage projects which allow associates to be inspired, interface with customers, and interact with fellow leaders.
Overview
8
8
years of professional experience
Work History
Community Program Manager
Evanta, a Gartner Company
01.2021 - Current
- Improved CIO and CISO level engagement by 28% by defining acceptance criteria and user stories for the development of new product features
- Grew Net Promoter Score (NPS) by 2.1% in one year by using a consistent customer listening strategy, trends, and insights
- Achieved $100,000 over sales goal by collaborating with stakeholders and cross-functional teams to evaluate customer needs and redevelop in-person and virtual conference products.
Executive Director/Chair
LUS Charitable & Educational Foundation
06.2022 - Current
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Built relationships with donors and other organizations to secure funding and support for organization.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Represented organization to local public by giving presentations and speeches and participating in community events.
Marketing, Sales, and Program Manager
Hyatt Regency Richardson - North Dallas
11.2019 - 10.2019
- Developed and executed a customer experience (CX) roadmap with operations and external vendors resulting in a 25% increase in customer satisfaction scores and a 30% reduction in customer churn rate
- Increased revenue by $1 Million by analyzing market data to identify enhancements to hotel offerings and online travel agencies
- Introduced $100,000 in new revenue stream by piloting social events advisory board that identified pain points and business opportunities.
Advisory Board Member, WorkPaths Program
CitySquare
07.2018 - 03.2020
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
- Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.
- Developed and implemented strategies to drive organizational growth and development.
- Provided guidance and leadership on strategic planning initiatives and organizational development.
Event Operations Manager
IDesignMeetings, A Global DMC Partner
08.2017 - 11.2019
- Managed administrative logistics of events planning, event booking, and event promotions.
- Drove $1 Million in new sales by collaborating with the event management team to identify automation opportunities and refine Agile delivery processes across the organization.
- Implemented community service backpack drive for 36 recipients by coordinating with hotels
- Liaised with clients to determine exact event requirements.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
Senior Specialist, Meeting Services
Tenet Healthcare
07.2015 - 08.2017
- Implemented technology solutions to streamline event management processes and enhance communication with stakeholders
- Reduced costs by 35% by leading a cross-functional team to improve operational efficiency
- Fostered a culture of innovation, ideation, and continuous improvement among team members.
Education
Certified Scrum Product Owner -
Scrum Alliance
MA, Management -
National University
BS, Hospitality & Tourism Management -
San Diego State University
Skills
- Project Management
- Stakeholder Engagement
- Program Execution
- Documentation
- Risk Mitigation
- Cross-functional Collaboration
- Event Management
- Data Analysis
- Team Building
- Digital Marketing
- Branding
Accomplishments
- 2023 - Gartner Crew, Iota Class
- 2023 - Communications Feature in Evanta Community Playbook
- 2023 - Division Team Guest Speaker
- 2022 - Evanta Sales/Community Weekly Spotlight Award
Timeline
Executive Director/Chair
LUS Charitable & Educational Foundation
06.2022 - Current
Community Program Manager
Evanta, a Gartner Company
01.2021 - Current
Marketing, Sales, and Program Manager
Hyatt Regency Richardson - North Dallas
11.2019 - 10.2019
Advisory Board Member, WorkPaths Program
CitySquare
07.2018 - 03.2020
Event Operations Manager
IDesignMeetings, A Global DMC Partner
08.2017 - 11.2019
Senior Specialist, Meeting Services
Tenet Healthcare
07.2015 - 08.2017
Certified Scrum Product Owner -
Scrum Alliance
MA, Management -
National University
BS, Hospitality & Tourism Management -
San Diego State University
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