Melissa Thompson

Led sales, marketing, and e-commerce initiatives for a multimedia and event-focused organization, driving growth through digital channels and online marketplaces.

Key Contributions:

• Developed and executed short- and long-term marketing strategies to increase brand awareness and revenue
• Managed e-commerce operations including product listings, pricing strategies, inventory control, and order fulfillment on platforms such as eBay
• Created and optimized high-performing online listings to improve visibility, conversion rates, and customer engagement
• Oversaw social media marketing, graphic design, and website content to support sales and branding goals
• Analyzed sales performance and customer data to guide marketing decisions and product strategy
• Maintained high customer service standards, supporting repeat business and positive buyer feedback
• Collaborated with vendors, partners, and team members to support promotions, events, and outreach initiatives
• Led cross-functional teams to launch successful multimedia campaigns across various platforms.

Directed staffing, recruiting, and workforce management for a high-volume salon franchise.

Key Contributions:

• Recruited, interviewed, and onboarded licensed stylists, receptionists, and support staff
• Developed staffing strategies that improved retention and reduced turnover
• Managed scheduling, performance evaluations, and ongoing training programs
• Fostered a service-driven, professional work environment aligned with brand standards
• Ensured compliance with labor laws, licensing requirements, and corporate policies
• Partnered with salon managers and owners to address staffing needs and business goals
• Streamlined recruitment processes to improve candidate selection efficiency.
• Developed training programs that enhanced staff performance and retention rates.

Oversaw campus operations for a nationally accredited beauty school, ensuring academic success, compliance, and student retention.

Key Contributions:

• Directed admissions, student retention, instructor performance, and regulatory compliance
• Led and supported a team of instructors, admissions staff, and administrators
• Managed campus budgets and resource allocation in alignment with corporate objectives
• Promoted student success through mentorship, academic support, and conflict resolution
• Represented the campus at community events, career fairs, and industry networking opportunities
• Led campus operations, ensuring compliance with educational standards and regulations.
• Developed and implemented strategic initiatives to enhance student enrollment and retention rates.