Melony A. Farrar

Managed comprehensive sales strategies and operational alignment as Area Vice President at Tiger Aesthetics, following the October 2024 acquisition of Suneva Medical.

Represent the company with customers, partners, and external stakeholders. Manage GPOs and Distributor Groups

• Assess the effectiveness of the current North America operating model, including structure, resourcing, cost base, and third-party dependencies. Analyzed performance metrics to identify areas for improvement and drive operational efficiency across departments.
• Successfully managed change within the organization, ensuring smooth transitions during periods of restructuring or process improvements.

P&L & Financial Discipline

• Drive cost control, cash forecasting, and scenario planning.
• Ensure decisions are grounded in affordability and cash impact.
• Oversaw budget management, ensuring financial resources aligned with organizational goals and objectives.

Leadership, Governance & Compliance

• Ensure compliance with US and Canadian regulatory and quality requirements.
• Represent the company with customers, partners, and external stakeholders. Manage GPO's and Distributor Groups
• Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.

• Directed commercial operations at Suneva Medical by overseeing 5 sales directors and 41 regional business managers across the US and Canada.
• Cultivated strategic relationships with C-suite executives and internal customer service teams to drive organizational success.
• Led initiatives to enhance commercial resources, including marketing collaborations and performance-based commission plans.
• Leveraged strong forecasting skills to achieve consistent year-over-year growth and recognition for team excellence.
• Hired, trained, and retained top talent, fostering a culture of overachievement within regions.
• Oversaw KOL relationships to enhance clinical expertise among peers and national GPOs.

-Senior Sales Director, Northeast Aug 2019 – Aug 2022

-Regional Business Manager, OH/MI/PA Aug 2018 – Aug 2019

-Presidents Club Award 2019/2020

-Multiple Million Dollar Club Award 2019/2020/2021

-Highest Revenue Growth 2019/2020/2021

• Achieved significant revenue growth by effectively managing a team of 55 sales personnel across Macy's and Sephora locations. Exceeded service expectations while maintaining budgetary discipline. Successfully managed a multi-million-dollar Midwest region, coordinating efforts of direct employees and subcontractors. Enhanced in-store revenue by refining operational efficiencies and sales strategies.
• Assumed role of District Field Sales Trainer, focusing on developing sales strategies and training programs for district teams.
• Honored with top-performing store growth award in 2017, reflecting commitment to driving sales and customer satisfaction.

• Led strategic collaborations with international formularies and key accounts to innovate and manufacture cosmetic products. Directed the assessment and recommendation of essential commodities to optimize product offerings. Leveraged expertise in raw materials and peptides to enhance product formulations. Drove business growth through accurate quoting and forecasting of raw material sales.
• Established and scaled startup division for cosmetic raw materials, driving revenue to $600K in the inaugural year.

• Achieved 1 million in sales in the first year through the successful launch of a new re-marketing program with World Omni Financial, a subsidiary of JM Enterprises. Supported 172 retail dealers in generating an average revenue of 3.2 million in sales by year four. Expanded sales force from zero to three teams of 12 account executives while consistently exceeding annual quotas.
• Selected to participate in an elite group of high-achieving managers focused on enhancing sales leadership and training initiatives.