Meredith Buckley

• Drive overall marketing strategy and execution
• Oversee Channel marketing activities for NetSuite, High-Risk, ISO/ISV, Tech, Agent and Referral partners
• Manage an extensive marketing budget to drive 20% YOY growth for the complete book of business
• Create Channel marketing content to attract new potential partners, including leave behinds, battlecards and partner guides, resulting in 5x growth of the partner program
• Plan and execute customer and sales kickoff events, including Oracle/NetSuite’s SuiteWorld with a $200k budget
• VP of the Atlanta NetSuite User Group
• Identify lead generation/conversion gaps and ensure sales team follow-up and accountability
• Manage marketing and business development team; communicate job expectations, direct and prioritize activities, monitor performance and coach to results
• Oversee all digital marketing communications and channels to ensure brand consistency
• Digital content creation, performance analysis and optimization

• Develop and implement strategic go-to-market plan and budget for B2B software company
• Analyze user experience and make recommendations for increased adoption
• Manage marketing team and vendors
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
• Member of the Executive Team, involved in helping to shape the priorities and direction of the organization
• Website management
• Content creation and optimization
• Earned Product Marketing certification to help the company bring new SaaS solution to the market
• Implemented marketing plan which played a key role in achieving:

35% increase in company revenue YOY

30% increase in marketing-generated revenue YOY

52% increase in web sessions YOY

• Created innovative strategies to drive customer engagement
• Develop internal and external communications, including SEO-targeted blog posts, content deliverables, social media posts, email nurture campaigns, web copy and internal communications
• Data/campaign analysis via Google Analytics
• Create and implement formal lead stages for improved visibility and clear processes around lead distribution and conversion
• Ongoing creation/optimization of email campaigns for prospect and client nurture

• Coordinated and executed Marketing Strategy to support sales and other department initiatives
• Managed the re-branding efforts and revised go-to-market strategy
• Created communications and marketing materials to achieve objectives and maintain branding
• Wrote/developed all internal and external communications, including blog posts (both thought leadership and keyword-focused), press releases, web copy, sales enablement
• Managed Monthly/Annual marketing content calendar
• Tracked KPIs and completed full analytics of marketing campaigns
• Optimized all marketing assets including emails, website, landing pages via A/B testing
• Designed & maintained marketing collateral presentations, webinar & event material, eBooks, product pages, email, website design, video