Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Awards
Generic

Yanhua Lin

Marietta,GA

Summary

Results-oriented Engineering Management graduate with a strong background in marketing operations, digital promotions, and visual branding. Expertise in leveraging analytical tools and AI-based design to create compelling customer experiences and boost business growth. Demonstrated success in launching new ventures, leading cross-functional teams, and achieving outcomes in dynamic settings. Eager to contribute at the nexus of marketing strategy and data analytics.

Overview

10
10
years of professional experience

Work History

Operations & Marketing Planner

Restaurant Chain (SHFAMILY GA LLC)
10.2024 - Current
  • - Spearheaded the successful launch of a new branch, including physical setup, hiring coordination, and vendor alignment.
  • - Obtained local business licenses and permits through direct communication with city government.
  • - Designed brand identity from the ground up: logo, website, digital menu, and in-store visual materials.
  • - Enhanced visibility through geo-targeted promotions and AI-enhanced visual campaigns.
  • Developed targeted marketing plans to enhance brand visibility across multiple locations.
  • Analyzed consumer behavior trends to inform strategic promotional campaigns and product offerings.

Operations & Marketing Planner

SHFAMILYMA LLC
11.2020 - 10.2024
  • - Maintained online ordering platform; improved ordering speed and reduced customer drop-off.
  • - Executed seasonal campaigns and CRM outreach that improved monthly repeat visits by 25%.
  • Collaborated with cross-functional teams to execute effective digital marketing strategies and social media initiatives.
  • Led market research efforts to identify growth opportunities and assess competitive landscape in the restaurant industry.
  • Managed budget allocations for marketing activities, ensuring optimal use of resources for maximum impact.

Assistant to HVAC Engineer

Wuhan Light Industry Design Institute
09.2015 - 04.2016
  • - Assisted in the drafting and review of HVAC design drawings for large commercial buildings.
  • - Conducted load calculations and equipment selection aligned with environmental standards.
  • - Supported technical reporting, supplier coordination, and workflow planning.
  • Streamlined communication between departments, enhancing collaboration and project efficiency.

Education

Master of Science - Engineering Management

Northeastern University
Boston, MA
12-2018

Bachelor of Engineering - Architectural Environment & Equipment Engineering

North China Institute of Science And Technology
Beijing, CHINA
07-2015

Skills

  • Intermediate R skills with basic SQL and Tableau experience
  • Project management tools proficiency
  • Experience with AHP, WACC, and NPV calculations
  • Skilled in AI design software
  • Bilingual communication: English (professional), Chinese (native)

Accomplishments

  • Resolved product issue through consumer testing.
  • Supervised team of 10 staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Languages

English
Full Professional

Timeline

Operations & Marketing Planner

Restaurant Chain (SHFAMILY GA LLC)
10.2024 - Current

Operations & Marketing Planner

SHFAMILYMA LLC
11.2020 - 10.2024

Assistant to HVAC Engineer

Wuhan Light Industry Design Institute
09.2015 - 04.2016

Master of Science - Engineering Management

Northeastern University

Bachelor of Engineering - Architectural Environment & Equipment Engineering

North China Institute of Science And Technology

Awards

Second-level Scholarship for Academic Excellence, “Excellent Student” Award

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