Meredith Hollingsworth
Longmont,CO
Summary
Experienced sales and marketing director with a proven track record of effectively overseeing and expanding businesses. Utilized strategic planning and operational proficiency to optimize productivity and generate increased profitability. Skilled in leading cross-functional teams and implementing innovative solutions to drive success.
Overview
18
18
years of professional experience
Work History
Owner, CEO
Bleu Fox Co.
01.2022 - Current
- Sales and Marketing Consulting
- Business & Brand Development, increasing brand revenue by 25% for new companies
- Graphic Design
Sales Manager
JP Labs, LLC
06.2023 - 06.2024
- Managed key accounts and expanded relationships with major brands, including four MSOs
- Improved efficiency by implementing a CRM system, enhancing business metric tracking
- Developed and analyzed sales reports to drive strategic decision-making
- Led successful product pre-launches, increasing customer acquisition by 22%
- Coordinated promotional events, resulting in a 10% increase in market penetration
Director of Sales
Calico Group
05.2022 - 02.2023
- Managed a team of 10 project managers, overseeing national sales and business expansion
- Developed marketing strategies that increased customer retention and new business by 19%
- Directed cross-functional teams across sales, brand marketing, and trade marketing
- Streamlined onboarding by creating training programs to boost productivity
Director of Sales and Marketing
Kelsie Biotech
08.2021 - 04.2022
- Expanded market reach to five additional states through data-driven sales strategies
- Led brand relaunch efforts, increasing brand recognition and customer loyalty by 15%
Director of Sales
Crosstown Holdings, LLC
02.2019 - 08.2021
- Managed and grew a sales team from two to 15+ employees, driving a 35% revenue increase
- Exceeded sales forecasts, generating $1 million in first-year revenue
- Negotiated and secured major contracts, expanding the company’s market share
Director of Sales and Marketing
Mountain Cowboy Brewing Company
09.2016 - 05.2019
- Increased annual sales by 25% through innovative marketing and strategic partnerships
- Expanded distribution network, growing market reach by 15%
- Implemented digital marketing strategies that boosted online engagement by 47%
Marine Scientist
Seaworld
09.2011 - 12.2014
- Managed care for 18 American alligators and 1,000+ saltwater fish species
- Created and launched Seaworld San Antonio’s first Penguin Interaction Program
- Developed training programs for sharks, skates, and rays to improve animal care
Veterinary Nurse
Katy Trail Animal Hospital
04.2007 - 07.2011
Education
Bachelor of Science - Biology
University of North Texas
Denton, TXSkills
- Customer relations
- Small business operations
- Relationship building
- Strategic Planning
- Sales & Marketing Leadership
- Data driven decision making
- Cross-functional collaboration
- Regulatory Compliance
- Client relationship management
- Strategic planning
Timeline
Sales Manager
JP Labs, LLC
06.2023 - 06.2024
Director of Sales
Calico Group
05.2022 - 02.2023
Owner, CEO
Bleu Fox Co.
01.2022 - Current
Director of Sales and Marketing
Kelsie Biotech
08.2021 - 04.2022
Director of Sales
Crosstown Holdings, LLC
02.2019 - 08.2021
Director of Sales and Marketing
Mountain Cowboy Brewing Company
09.2016 - 05.2019
Marine Scientist
Seaworld
09.2011 - 12.2014
Veterinary Nurse
Katy Trail Animal Hospital
04.2007 - 07.2011
Bachelor of Science - Biology
University of North Texas
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