Meredith Lucero
Naples,FL
Summary
Mission-driven executive with 20+ years of leadership experience driving revenue growth, relationship-based fundraising, and community engagement within complex, goal-oriented organizations. Proven ability to lead teams, manage budgets, cultivate donors and partners, and execute data-driven strategies using CRM tools to deliver sustainable year-over-year growth. MBA-trained leader known for high emotional intelligence, accountability, and mission advocacy.
Overview
24
24
years of professional experience
2
2
years of post-secondary education
Work History
Assistant Store Manager
Karl Lagerfeld
Estero, Florida
09.2024 - Current
- Execute revenue growth strategies through relationship-based engagement, performance metrics, and KPI tracking.
- Manage operating budgets, cash flow, forecasting, and variance analysis to ensure fiscal accountability.
- Lead, coach, and evaluate staff performance aligned to revenue and engagement goals.
- Implement promotions and local outreach initiatives to increase market penetration and customer acquisition.
Marketing Manager (Remote)
Grafted Tree and Lawn
Wichita Falls, Texas
01.2022 - 08.2024
- Lead growth strategies focused on customer acquisition, retention, and long-term relationship management.
- Cultivate strategic partnerships with clients, vendors, and community stakeholders.
- Plan and execute events and campaigns; track engagement metrics, ROI, and revenue impact.
- Maintain CRM-style reporting to forecast outcomes and support leadership decision-making.
CEO
Unchained Inc.
Fort Lauderdale, Florida
01.2002 - 12.2018
- Founded and led a mission-driven organization with full responsibility for revenue generation, budgeting, forecasting, and operational performance.
- Built and stewarded long-term relationships with sponsors, clients, media, and community leaders.
- Led large-scale events, campaigns, and sponsorship initiatives supporting organizational growth.
- Served as primary spokesperson, translating complex initiatives into compelling mission-based messaging.
- Established governance practices, performance metrics, and operational systems to drive sustainability.
Education
MBA - Business Administration And Management
University of Florida
Gainesville, Florida, FL 08.2020 - 12.2022
Skills
- Fundraising Strategy Revenue Forecasting Donor Cultivation & Stewardship Peer-to-Peer & Event-Based Fundraising Corporate & Community Partnerships Volunteer & Board Engagement Salesforce CRM & Pipeline Management KPI & Metric Tracking Budget & Financial Oversight Mission Communication & Public Speaking
Timeline
Assistant Store Manager
Karl Lagerfeld
09.2024 - Current
Marketing Manager (Remote)
Grafted Tree and Lawn
01.2022 - 08.2024
MBA - Business Administration And Management
University of Florida
08.2020 - 12.2022
CEO
Unchained Inc.
01.2002 - 12.2018