MEREDITH REED

• Develop and maintain customer relationships across Florida, focusing on revenue growth with pipette calibration services and laboratory solutions, averaging 80-100 sales calls per week.
• Support clients in biotech, clinical, hospital (VA and state) and research sectors with precision calibration services and equipment expertise
• Introduced and led the implementation of a new CRM system, improving customer relationship management, optimizing service scheduling, and driving operational efficiencies across the organization

• Continuously grew sales in capital equipment and consumables
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the academic, hospital, clinical, government and biotech accounts
• Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution
• Established successful account relationships with dealer partners by building rapport and maintaining consistent communication
• Managed a $4 million territory with over 500 accounts in north Florida
• Won Sales Achiever award exceeding sales quotas by 13% in 2022 and increased profitability through effective sales strategy and business planning
• Won eCommerce Achiever in 2022 by increasing eShop website sales over 50% of plan

• Maintained and grew relationships with key opinion leaders, scientific researchers, principle investigators and lab managers in academic, clinical, pharmaceutical, government, hospital research labs and industrial/biotech accounts
• Built relationships and business with clinical and biotech labs in a predominately academic territory
• Trained new hires by visiting research labs and product training
• Assisted in product development, showing prototypes and receiving direct feedback from end users in research labs prior to new product launch
• Produced double digit sales growth majority of years; generated territory growth in laboratory equipment and consumables from $500k to over $2 million

2020: 71.7% increase on manufactured group products

2019: 40% growth on core product line; 59.7% for Eppendorf products (capital equipment)

2018: 20% overall growth; 58.5% increase for Eppendorf products

• Built and strengthened relationships with new and existing accounts to drive revenue growth
• Attended local and national vendor shows, presenting company products and generating sales leads and new customers
• Maintained thorough and accurate records of customer information, quotes, and pricing using Microsoft e365 CRM
• Invited as a consultant to present to a biotech company on behalf of USA Scientific
• Won President’s Award 2011 and 2012
• Won Rookie of the Year for 2006

• Extracted, screened, and analyzed plant DNA tissue samples
• Acted as safety officer following proper guidelines for hazardous and non-hazardous waste disposal
• Maintained service agreements for equipment
• Performed DNA isolation and capillary sequencing, PCR and gel electrophoresis
• Operated and maintained Eppendorf centrifuges, ABI 9700 PCR machines, Beckman CEQ 8000, (simple sequence repeats and sequencing), and Agilent 1100 HPLC

• Major research area focused on metabolic effects of locoweed when fed to wethers surgically fitted with ruminal and duodenal cannulas to determine alteration in nutrient metabolism due to toxicity of swainsonine
• Additional studies included immune response evaluation of beef cattle from weaning to feedlots by measuring serum antibody titers
• Ran ELISA's, produced egg albumin vaccine for immune study, analyzed volatile fatty acids by gas chromatography