MERJANY LÓPEZ
Chicago,IL
Summary
Results-driven digital marketing professional with expertise in content strategy, Meta Ads, and email marketing (Mailchimp, MailerLite). Skilled in paid media, campaign optimization, CRM management, and data-driven performance analysis. Experienced in task delegation, reporting, and executing strategic digital campaigns.
Overview
5
5
years of professional experience
Work History
Digital Marketing Analyst
Being Agency
03.2021 - 12.2024
- Manage customer inquiries, and track implementation progress.
- Create and manage content calendars, and plan key actions.
- Delegate tasks to teams, and ensure timely execution.
- Design and send email marketing campaigns, optimizing for engagement.
- Participate in meetings, take minutes, and ensure follow-up.
- Plan and optimize Meta Ads campaigns, analyzing performance for ROI.
- Monitored social media activity and website traffic.
- Created comprehensive reports on campaign performance metrics for senior management review.
Digital Content and Social Media Analyst
Complot
03.2020 - 03.2021
- Crafting Copy for Strategic Roadmaps.
- Developing and Analyzing Metrics and KPIs.
- Generating Reports and Performance Analysis.
- Updating CRM with Lead Information & Status Tracking
- Collaborating in Strategic Meetings for Commercial Planning
- Managing Lead Flow and Engagement Across Multiple Channels
- Community Engagement on WhatsApp and Telegram
- Coordinating and Publishing Content Across Platforms
Education
Bachelor's Degree - Advertising
La Fundación De Altos Estudios
01-2027
Certification - Digital Marketing
CoderHouse
04-2021
Skills
- CSS
- HTML
- Excell
- Meta Ads
- Paid advertising
- Content strategy
- Report Creation & Analytics
- Email marketing platforms ( Mailchimp, MailerLite etc)
Languages
- Native Spanish
- Fluent English
Timeline
Digital Marketing Analyst
Being Agency
03.2021 - 12.2024
Digital Content and Social Media Analyst
Complot
03.2020 - 03.2021
Bachelor's Degree - Advertising
La Fundación De Altos Estudios
Certification - Digital Marketing
CoderHouse
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