Mia De La Riva
Boston,MA
Summary
Experienced marketing professional with three years of hands-on expertise. A fast-paced learner with a proven track record in adapting to dynamic environments and delivering results. Possesses exceptional verbal and written communication skills, adept at conveying complex ideas clearly and effectively. Eager to leverage from diverse experiences and contribute to a collaborative team environment.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
EF Educational Tours
Boston, MA
02.2023 - Current
- Plan and execute integrated marketing campaigns that combine customer acquisition and retention efforts of customer loyalty
- Skilled in campaign management, having increased new client acquisition rate by 20% and successfully driving company towards 2x growth objective.
- Optimize paid social campaigns by performing A/B and multivariate experiments though Facebook, Instagram, Tik Tok, Pinterest, Snapchat, and Google.
- Strong analytical ability to interpret data, analyze campaign performance, and optimize for results.
- Develop marketing strategies based on corporate objectives and market trends.
- Provides excellent collaboration across regions and cross-functional teams.
Digital Marketing Consultant
Solution21
Irvine, CA
08.2022 - 02.2023
- Utilize Google, Snapchat, Instagram, and Facebook ads to promote products, services, and content.
- Create and implement inbound marketing strategies to generate acquisition for clients.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Reviewed and analyzed campaign data to advise strategies and implementation needs.
- Strong hand in cross-functional relationships.
Field Marketing Intern
Allied Global Marketing
Los Angeles, CA
05.2022 - 08.2022
- Collaborate with teams to generate ideas and assist with creating experiential marketing programs to connect brands with consumers.
- Assist in content research for both internal and external marketing campaigns.
- Research and develop creative content for corporate websites to promote a brand in the market.
- Research latest trends and conduct market analysis.
Marketing Consultant Intern
Crown Wealth Management
Irvine, CA
01.2022 - 05.2022
- Collaborated with team members to grow contributions through diligent focus and attention to detail.
- Gathered data and prepared materials for meetings.
- Attended client meetings to deliver presentations and explain networking recommendations.
- Created and distributed an Email campaign to send to 100s of CPAs, Estate Attorneys, and Real Estate Brokers with data personally acquired.
- Facilitated client to attend Networking events to grow clientele list.
Marketing Intern
Summa Franchise Consulting
Irvine, CA
05.2021 - 12.2021
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Developed targeted content for Facebook and Instagram platforms.
- Created posts for social media platforms to drive company interest.
- Assisted coordination of meeting logistics, organizing materials and taking notes to track discussions and new implementation plans.
- Researched competitor services and trends for analysis of marketing strategies.
Education
Bachelor of Arts - Communications - Public Relations
California State University - Fullerton
Fullerton, CACurrent
Associate of Arts - Communications
Saddleback College
Mission Viejo, CA08-2020
Skills
- Resourceful
- Project Management
- Campaign Development
- Customer Relationship Management (CRM)
- Google Ads
- Analytical Mindset
- Demand Generation
- Proficiency in Excel
- Testing and Optimization
- KPI Management
Timeline
Digital Marketing Specialist
EF Educational Tours
02.2023 - Current
Digital Marketing Consultant
Solution21
08.2022 - 02.2023
Field Marketing Intern
Allied Global Marketing
05.2022 - 08.2022
Marketing Consultant Intern
Crown Wealth Management
01.2022 - 05.2022
Marketing Intern
Summa Franchise Consulting
05.2021 - 12.2021
Bachelor of Arts - Communications - Public Relations
California State University - Fullerton
Associate of Arts - Communications
Saddleback College
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