Digital marketing
MIA-Karen SHUMBA
COLUMBUS,US
Summary
Ambitious senior at Ohio State University, pursuing a degree in psychology with a focus on Industrial and Organizational psychology, demonstrating a strong track record at The Tailwind Group. Consistently exceeded marketing and leasing targets through strategic digital initiatives and thorough market analysis. Recognized for enhancing campaign performance by designing compelling visuals and cultivating engagement through social media as well as exceptional organizational skills and innovative problem-solving abilities.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
Tailwind Group
Columbus, OH
02.2025 - Current
- Collaborated with design teams to create visuals that enhance messaging across all marketing channels.
- Supported the marketing team in daily administrative tasks.
- Conducted market research to identify potential customer segments and target markets.
- Analyzed campaign performance and prepared reports for senior management.
- Managed email campaigns by creating automated workflows and writing compelling copy for newsletters.
- Created proposals for service and product strategies based on marketing data.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Leasing Specialist
Tailwind group Inc
Columbus, US
04.2024 - 02.2025
- Managed leasing operations for residential properties, ensuring all leasing goals were met or exceeded.
- Conducted property tours and effectively communicated features and benefits to potential tenants, maintaining a high closing rate.
- Processed lease applications, conducted credit checks, and ensured compliance with legal and company policies.
- Built and maintained strong relationships with tenants, handling lease renewals, addressing concerns, and resolving issues promptly.
- Collaborated with property management and maintenance teams to ensure a seamless tenant experience.
- Utilized property management software (RealPage, Entrata) to maintain accurate records, track leasing activities, and prepare reports.
- Achieved or surpassed monthly occupancy and revenue targets through effective sales and customer service techniques.
- Managed digital social media for the property on different platforms (TikTok, Instagram, Facebook).
- Assisted and led marketing efforts, including posting listings, creating brochures, and organizing promotional events to attract new tenants.
- Created eye-catching graphics and sponsored posts for the company's Facebook pages.
- Collaborated with company executives to identify and implement marketing strategies across different social media platforms (Instagram, Facebook, TikTok).
Office Assistant
Tailwind Group
Columbus, OH
07.2021 - 01.2023
- Answered incoming calls promptly and professionally; took messages or transferred calls to appropriate personnel.
Performed data entry tasks with accuracy and speed utilizing MS Office applications such as Word, Excel, PowerPoint.
Organized and maintained filing systems to ensure efficient document retrieval.
Supported staff by performing data entry and completing administrative duties.
Scheduled appointments, maintaining calendars for personnel.
Developed written correspondence such as letters, emails, memos for internal communications purposes.- Informed and supported business leaders through consistent communication and administrative support duties.
Education
PSYCHOLOGY -
The Ohio State University
Columbus, OH05.2025
High school or equivalent -
Lakota East High School
Liberty Township, OH05.2019
Skills
- Market research
- Industrial and Organizational Psychology
- Digital marketing
- Social media marketing
- Administrative support
- Microsoft
- CPR
- First Aid
- Report creation
- Campaign support
- Digital content generation
- Administrative assistance
- Multitasking and prioritization
- Marketing campaigns
- Community engagement
- Business communications
References
References available upon request.
Interests
Social media management
Film production
Music production
Communication
Industrial and organizational psychology
Neuromarketing
Languages
English
Native language
Shona
Advanced (C1)
C1
Quote
To know what is right and not to do it is the worst cowardice.
Confucius
Software
Canva
Adobe software
Microsoft Office
Data analytical tools
Timeline
Marketing Assistant
Tailwind Group
02.2025 - Current
Leasing Specialist
Tailwind group Inc
04.2024 - 02.2025
Office Assistant
Tailwind Group
07.2021 - 01.2023
PSYCHOLOGY -
The Ohio State University
High school or equivalent -
Lakota East High School
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