MIA PELAYO
Milpitas,CA
Summary
Existing in the liminal space between brand and customer to be the bridge of communication and connection, leading social strategy with integrity and creativity to delight, inspire, and inform audiences worldwide.
Overview
9
9
years of professional experience
Work History
Sr. Marketing Manager, Social Media
Matterport
10.2019 - Current
- Spearhead social media strategy to enhance brand awareness adoption and spaces under management in alignment with Matterport’s core principles
- Provide global support on our social channels and help both current and prospective customers understand Matterport technology, products, applications, as well as tips and tricks for capturing and sharing 3D spaces
- Develop, launch, and manage captivating video and creative content on Facebook, Twitter, LinkedIn, and Instagram, resulting in above-industry standard benchmark monthly average of 51.4k impressions, 6% engagement rate, and 4.3% click-through rate in key channels.
- Facilitate collaboration with cross-functional teams to strategize and implement product launches and announcements ensuring brand and messaging alignment including 2 brand refreshes and playing a pivotal role in our IPO launch
- Manage editorial calendar for tracking and publishing content to social media channels and Matterport website
- Work with internal stakeholders to build and publish customer stories, blogs, press releases, and news articles to Matterport website
- Manage Matterport’s community of customers and partners and work closely with moderators through our Facebook Groups page
- Deliver insights from social channels and web to internal teams that include performance metrics and analysis, trends, conversations, feedback, and partnership opportunities
- Collaborate closely with international team leads to help scale social channels globally
Community Manager
Adobe, Project Aero
03.2019 - 05.2019
- Provide technical support for closed-beta community
- Invite and onboard new users to closed-beta program
- Overhaul program knowledge base to deliver highly technical content in a simplified, easy to understand manner
- Work closely with QE teams to identify and follow up on software bugs with users
- Create documentation to track and report app feedback and deliver to development and product management teams
- Provide technical assistance and support during workshop events
- Create new pipelines for ticketing, bug reporting, and internal documentation review
Community Manager
JUUL Labs
10.2017 - 07.2018
- Manage community on all social media platforms, including Facebook, Twitter, Instagram, and Reddit
- Report counterfeit, fraud, and copyright infringement to Brand Protection
- Provide support and triage issues to Customer Care team
- Collaborate with Influencer Marketing Manager and reach out to high-profile users
- Identify and repost user generated content in Instagram to engage with the community
- Conceptualize and provide creative direction for digital advertising
- Generate social media channel metrics and compile comprehensive weekly and monthly analysis reports, touching on content performance, broad social listening, demographic breakdowns, competitor tracking, channel revenue insights, with findings and recommendations
- Report on campaign metrics and provide analysis on performance
- Work with legal team to combat underage use
- Oversee a team of 4 Social Media Support Agents
- Create response templates for Social Media Support Agents
- Compile weekly positive feedback reports for JUUL company newsletter
- Flag any JUUL-related publications to Marketing, Brand, Creative, and Product team
- Inform Marketing and Product teams about trending issues
- Train new hires in social media marketing
Education
Associate of Arts - Animation/Illustration
De Anza College
Animation/Illustration
San Jose State University
Skills
- Atlassian Suite
- Social Studio
- CXSocial
- Sprout Social
- Hootsuite
- Google Analytics
- Zendesk
- Salesforce
- Looker
- Drupal
- Photoshop
- Illustrator
- Premiere Pro
- Premiere Rush
- Lightroom
Timeline
Sr. Marketing Manager, Social Media
Matterport
10.2019 - Current
Community Manager
Adobe, Project Aero
03.2019 - 05.2019
Community Manager
JUUL Labs
10.2017 - 07.2018
Animation/Illustration
San Jose State University
Associate of Arts - Animation/Illustration
De Anza College
Marketing Campaign of the Year (Matterport for iPhone launch), 10th Annual Best in Biz Awards
Gold Winner for "Marketing Campaign of the Year" by the 10th annual Best in Biz Awards for our iPhone launch's creativity, uniqueness, and effectiveness.