Mia Pasley
Boston,MA
Summary
Creative and well-rounded Social Media Specialist with excellent eye for detail and strong understanding of social media marketing for B2B brands. Accomplished in optimizing content and tapping into new marketing and branding opportunities. Proficient in managing reporting tools and analytics dashboards.
Overview
4
4
years of professional experience
Work History
Social Media Specialist
Workday
11.2022 - Current
- Managed internal advocacy and enablement program to boost social media presence through employees.
- Tracked key metrics and developed spreadsheets to model data.
- Utilized specialized software to capture and process data.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
Social Media Relationships Coordinator
Workday
09.2020 - 11.2022
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Assisted in managing content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
Social Media Intern
Workday
08.2019 - 09.2020
- Part-time, remote position scheduling social media posts across all branded social media platforms including Twitter, Instagram, Facebook, LinkedIn, and YouTube.
Global Impact & Employee Life Intern
Workday
05.2019 - 08.2019
- Provided administrative support to Employee Giving and Volunteering team, Employee Wellbeing team, Employee Programs team, and Environmental and Sustainability team.
- Assisted in organizing events and programs for internal employees across the globe.
- Reviewed and tracked quarterly budget records.
Education
Bachelor of Arts - Communications
St. Lawrence University
Canton, NY05.2020
Skills
- Critical Thinking
- Social Media Trend Analysis
- Digital Marketing
- Marketing Automation
- Reporting
- Global Marketing
- Brand Management
- Audience Research
Timeline
Social Media Specialist
Workday
11.2022 - Current
Social Media Relationships Coordinator
Workday
09.2020 - 11.2022
Social Media Intern
Workday
08.2019 - 09.2020
Global Impact & Employee Life Intern
Workday
05.2019 - 08.2019
Bachelor of Arts - Communications
St. Lawrence University