Micaela Metz

• Serves as Lead Resource Manager across Assembly, Edelman’s full-service agency supporting Microsoft, and Social across U.S. clients, overseeing integrated intake, casting, and resource allocation across specialties and offerings
• Serves as a trusted business partner to leadership and is recognized by senior client leads as a key advisor on resource and people management
• Builds trusted, cross-functional partnerships with global client leads, specialty leads, HR, Finance, PM, RM, and Talent Acquisition to align business priorities / workforce needs
• Leads and develops a direct report while managing a talent pool of approximately 150 employees, assessing individual skill sets and aligning people to the right work at the right time
• Acts as escalation lead, resolving challenges related to business decisions, processes, and prioritization with sound judgment and a calm, solutions-oriented approach
• Analyzes and reports workforce data, identifies emerging risks and opportunities, and recommends strategies to improve capacity, utilization, and long-term workforce planning across the network
• Drives agency profitability and supports organic growth and new business opportunities through strategic workforce planning, resource allocation, and staffing decisions

• Led cross-functional collaboration and resource management across Assembly for Microsoft—Edelman’s full-service agency dedicated to the Microsoft business—and U.S. Creative, using data-driven analysis and people-first problem-solving to optimize capacity and deliver business results at scale.
• Partnered cross-functionally with agency stakeholders to support talent and skill development, strengthen culture and engagement, and manage staffing for a team of approximately 200 across major clients, including Microsoft, Unilever, PepsiCo, eBay, TJ Maxx, Marshalls, HomeGoods, and healthcare accounts.
• Strategically cast and coordinated talent across projects to support successful delivery, skill development, and career progression.
• Developed and implemented resource management processes that streamlined workflows and improved operational efficiency.
• Monitored and analyzed utilization data across projects to optimize creative capacity, staffing, and billability.

Optimized operations and staffing for an 80-person creative team, improving utilization, billability, and team engagement. Led high-visibility agency initiatives, including social media growth and production of a new company website, while managing vendors and partnering with senior stakeholders and executive leadership

Spearheaded brand marketing and content creation inclusive of social media strategy, influencer relations, and strategic media partnerships for a portfolio of brands aligning with key business initiatives in a cross-functional environment

Held several brand-marketing & merchandise marketing roles including Marketing Manager (Leased Businesses), Associate Marketing Manager (Jewelry and Watches), Assistant Marketing Manager (Accessories), Marketing Intern (Macy's Private Labels)