MICHAEL ARCHER
New York
Summary
Assisted in developing video game strategies by utilizing 20 years of business development experience in game production and brand development. Supported marketing efforts by leveraging high-profile athletes and engaging imagery to attract consumers. Promoted products to consumers and industry stakeholders with a focus on quality brands.
Overview
25
25
years of professional experience
Work History
Sr. Director of Business Development & Licensing
RetroSoft Studios, LLC
01.2025 - Current
- - Lead all business development and licensing initiatives for the studio, driving growth through strategic partnerships and new revenue channels.
- - Manage and expand key accounts with publishers, licensors, and platform partners.
- - Identify, pursue, and close new business opportunities across gaming, media, and brand collaborations.
- - Negotiate and execute licensing deals with IP holders, developers, and content creators.
- - Collaborate with creative and production teams to ensure partner goals align with RetroSoft’s vision and roadmap.
- Remote
Head of Gaming Business Development
Lottery of the People
03.2024 - Current
- Strategic Partnerships: Identifying and securing partnerships with game developers, publishers, and gaming platforms to integrate lottery or gaming products.
- Client Acquisition: Expanding the company’s portfolio by acquiring new gaming clients, particularly those interested in HTML-based development or innovative lottery systems.
- Revenue Growth: Driving business growth by creating opportunities to increase the company’s revenue streams through partnerships, licensing deals, and marketing initiatives.
- Negotiations and Contract Management: Leading negotiations for deals, partnerships, and licensing agreements.
- Innovation and Integration: Exploring new opportunities for integrating lottery solutions with video games.
Business Development Licensing Manager
Gamigo Group
11.2021 - 01.2023
- Established enduring connections with game developers and publishers in the PC, mobile, and console gaming industries to create and identify partnership opportunities.
- Determined new market opportunities with services such as co-development partnerships, QA, LQA, art, and live ops.
- Presented regularly to clients and potential clients, demonstrating a broad understanding of the video game ecosystem.
- Generated tens of millions of dollars in revenue from game sponsorships and franchises.
Senior Director of Licensing & Business Development
RetroSoft Studios, LLC
10.2018 - 12.2021
Consultant, Licensing & Business Development
Mike Archer Consulting
07.2015 - 09.2018
Vice President, Interactive Licensing & Product Development
World Wrestling Entertainment, Inc. (WWE)
08.2000 - 06.2015
Education
Bachelor of Science - Communications
Mercy University
New YorkSkills
- Deep Gaming Network
- Account Management
- Partnership Development
- Licensing Negotiation
- IP Management
- Cross-Functional Leadership
- Emerging Platforms
- Product Development
- Talent & Partner Management
- International Experience
Timeline
Sr. Director of Business Development & Licensing
RetroSoft Studios, LLC
01.2025 - Current
Head of Gaming Business Development
Lottery of the People
03.2024 - Current
Business Development Licensing Manager
Gamigo Group
11.2021 - 01.2023
Senior Director of Licensing & Business Development
RetroSoft Studios, LLC
10.2018 - 12.2021
Consultant, Licensing & Business Development
Mike Archer Consulting
07.2015 - 09.2018
Vice President, Interactive Licensing & Product Development
World Wrestling Entertainment, Inc. (WWE)
08.2000 - 06.2015
Bachelor of Science - Communications
Mercy University