MICHAEL BACON
Garner,NC
Summary
Proven marketing leader with a flair for crafting strategic campaigns that boost profits, expand market share, and establish industry leadership. Adept at steering high-performance teams with a keen eye on project management, team dynamics, and stakeholder engagement. Committed to surpassing ambitious goals within strict deadlines, consistently delivering top-tier results.
Overview
10
10
years of professional experience
Work History
DIRECTOR OF PRODUCT MARKETING XDR - CYBERSECURITY
Forescout Technologies
Remote Position
08.2023 - Current
- Responsible for overseeing the strategic planning and execution of solutions marketing
- Collaborated with sales, product management, software development, and channel marketing teams
- Responsible for threat intelligence and SOC as a service positioning and messaging.
DIRECTOR ENTERPRISE SOLUTIONS MARKETING – CYBERSECURITY
Accedian Networks (Now Cisco)
Remote Position
04.2021 - 08.2023
- Devised solutions marketing strategies, planning, and execution
- Collaborated with sales, product management, software development, and channel marketing teams
- Launched a comprehensive range of offerings.
HEAD OF PRODUCT – CYBERSECURITY
Silversky
Remote Position
03.2020 - 03.2021
- Played a crucial role in bringing new cybersecurity products and managed services to market
- Drove revenue through sales enablement.
PRODUCT MANAGER - CYBERSECURITY
NetNumber, Inc
Remote Position
03.2019 - 03.2020
- Took charge of vendor relationships with key partners to conceptualize and build a new security firewall reporting and analytics solution.
PRODUCT MANAGER – CYBERSECURITY
Rackspace, Inc
Remote Position
07.2018 - 03.2019
- Played a pivotal role in shaping new product roadmaps and offerings
- Negotiated with vendors and implemented changes to SOC services and processes.
DIRECTOR OF PRODUCT MANAGEMENT – CYBERSECURITY
Unisys Corporation
Remote Position
09.2014 - 08.2016
- Led a team of product managers and marketing professionals to drive product roadmap development and revenue growth for a comprehensive cybersecurity solution.
Education
MBA - Business Administration
University of Phoenix
Tempe, AZSkills
- Product and Solutions Marketing
- Product Management
- Public Speaking and Events
- Sales Enablement
- Managed Detection and Response (MDR)
- Endpoint Detection and Response (EDR)
- Extended Detection and Response (XDR)
- Network Detection and Response (NDR)
- Security Information and Event Management (SIEM)
- Security Orchestration Automation and Response (SOAR)
- Security Operations Center (SOC)
- Artificial Intelligence and Machine Learning
- Incident Response
- Threat Intelligence
- Content Generation
Additional Experience
Throughout my career, I have held senior-level management and product management roles at North Carolina Medicaid (CIO), Fidelity Investments (Director of Services and Support), VCE Corporation (Senior Product Manager), and IBM Corporation (Channels Marketing Manager, Senior Product Manager). Some key accomplishments include leading the delivery of new security compliance solutions for HIPAA and PCI, generating $3.5 million in new sales through compliance offerings, and successfully launching a new infrastructure management solution. Additionally, I drove $9 million in new revenue through a service desk offering.
Timeline
DIRECTOR OF PRODUCT MARKETING XDR - CYBERSECURITY
Forescout Technologies
08.2023 - Current
DIRECTOR ENTERPRISE SOLUTIONS MARKETING – CYBERSECURITY
Accedian Networks (Now Cisco)
04.2021 - 08.2023
HEAD OF PRODUCT – CYBERSECURITY
Silversky
03.2020 - 03.2021
PRODUCT MANAGER - CYBERSECURITY
NetNumber, Inc
03.2019 - 03.2020
PRODUCT MANAGER – CYBERSECURITY
Rackspace, Inc
07.2018 - 03.2019
DIRECTOR OF PRODUCT MANAGEMENT – CYBERSECURITY
Unisys Corporation
09.2014 - 08.2016
MBA - Business Administration
University of Phoenix
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