Michael Bank
Sales And Marketing
Valley Village,CA
Summary
Highly organized and accomplished Sales and Marketing executive, well-versed in monitoring market conditions and evolutions to promote product options to customers. Gifted in building connections, demonstrating products and maintaining consistent sales. Persuasive negotiator with forward-thinking and performance-oriented nature.
Overview
16
16
years of professional experience
2
2
Languages
3
3
years of post-secondary education
Work History
Chief Sales Officer
Seal Skin Covers
Los Angeles, CA
01.2020 - Current
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Brought 20 new partnerships and strategic business relationships by negotiating contract terms and handling conflicts. (Autozone, Home Depot, Lowe's, Sam's Club, Mid-States Distributing, Tractor Supply Co. etc.)
- Negotiated with suppliers saving company 30% in cost, and ordered materials according to forecasted customer demand.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
VP of Sales and Marketing
Paws & Pals
Los Angeles, CA
02.2016 - 12.2019
- Established and monitored performance goals for staff and coordinated cross-departmental activities to enhance sales operations
- Led two teams of over 25 employees
- Analyzed sales statistics to determine growth and increase sales year over year by 50% to $100,000,000
- Closed programs with Target, Costco, Walmart, Petco, and Chewy.com among other national retailers to grow business
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Created strategic service roadmaps for new initiatives.
- Identified appropriate marketing channels and target customers for campaigns.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
Director of Sales
Day To Day Imports, Inc
Los Angeles, CA
02.2014 - 02.2016
- Managed and motivated sales team to increase revenue 1000% in 3 years.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Reviewed and optimized sales processes that yielded account growth and new customers to incorporate
- Supervised sales team of seven
- Closed deal for product licensing with "The Coleman Company" during year one.
Sales Manager
Israel Outsource Network
Jerusalem, IL
01.2010 - 06.2013
- Outsourced needs for nursing homes, pharmacy accounts, and hospitals
- Increased sales by 50% year over year to $10M
- Completed and closed more than 50 accounts every six months.
- Resolved customer issues quickly to close deals and boost client satisfaction
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
Marketing Campaign Manager
Web Monopoly
Los Angeles, CA
01.2008 - 01.2010
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
Bachelor of Science - Business
Sy Syms School of Business
New York 09.2010 - 05.2013
Skills
Direct sales
Sales processes
Strategic account development
Coaching and mentoring
B to B sales
Business development and planning
Analytical problem solver
Vendor management
Hiring and recruitment
Budgeting
Negotiation
Timeline
Chief Sales Officer
Seal Skin Covers
01.2020 - Current
VP of Sales and Marketing
Paws & Pals
02.2016 - 12.2019
Director of Sales
Day To Day Imports, Inc
02.2014 - 02.2016
Bachelor of Science - Business
Sy Syms School of Business
09.2010 - 05.2013
Sales Manager
Israel Outsource Network
01.2010 - 06.2013
Marketing Campaign Manager
Web Monopoly
01.2008 - 01.2010