Michael Bauer
Parrish,FL
Summary
Dynamic sales manager with a proven track record of driving revenue growth and building high-performing teams. Expertise in strategic planning and training, contributing to significant profit increases and enhanced customer satisfaction.
Overview
24
24
years of professional experience
Work History
Sales Manager
Bert Smith Subaru
St. Petersburg, Florida
04.2025 - Current
- Structure deals to maximize profit for the new/used car dept including the business office (RouteOne)
- Responsible for confirming appts, making next day CSI calls on sold customers, making next day calls on non-sold customers, handled distribution of internet leads (CDK CRM)
- Trained new sales staff on dealership sales process, product knowledge, word tracks to overcome objections
- Use my years of experience as a used car manager/service advisor to appraise trade ins (vAuto)
- TO customers to close deals/use as a training opportunity to help sales staff to overcome future objections
VW Service Advisor
Bert Smith VW
St. Petersburg, Florida
10.2024 - 03.2025
- Assisted customers with service inquiries and scheduling appointments
- Managed customer follow-ups regarding service status and vehicle readiness
- Resolved customer complaints promptly to enhance satisfaction and loyalty
- Provided accurate estimates of repair costs, labor times and parts prices to customers (CDK)
- Maintained CSI above VW/Dealership requirements
National Sales Manager
Kingpin Tattoo Supply
St. Petersburg, Florida
03.2022 - 07.2024
- Achieved sales revenue of $35.1M (2022 / Forecasted $33.6M)
- Achieved sales revenue of $32.3M (2023 / Forecasted $31.5M)
- Provided sales / marketing data to corporate leadership on customer buying behavior, competitor pricing matrix, sales forecast on high volume items to improve purchasing mix of high cycle products
- Conducted weekly sales meetings on upcoming products, review current sales promos, go over tracking individual sales goals
- Assisted sales team to close high value accounts both on site / remote
Sales Manager
Stormfitters
St. Petersburg, Florida
01.2018 - 12.2021
- Qualified property owners, coordinated sales team lead schedules to maximize lead runs per day, explained benefits of services provided by Stormfitters to improve closing ratios
- Improved digital marketing / advertising resulting in 307% ROI over print / radio marketing
- Achieved multiple monthly sales in excess of $1M
- Assisted in closing overdue AR accounts
Pre-Owned Sales Manager
Porsche / Audi of Melbourne
Melbourne, FL
08.2017 - 12.2017
- Increased Audi pre-owned sales profit by 165% YOY
- Increased Porsche pre-owned sales profit by 55% YOY
- Streamlined recon process for retail / wholesale units
- Adhered to the strict guidelines of the CPO program for Porsche / Audi
- Established contacts with various dealerships to acquire inventory
- Proficient in online / in-lane / purchasing / selling / arbitration of inventory (Manheim / OVE / Smart Auction / OLAA)
Pre-Owned Sales Manager
Garber Buick GMC
Ft. Pierce, Florida
05.2014 - 07.2017
- Established sales new sales process for defunct pre-owned sales dept
- Increased pre-owned inventory from 8 units to over 70 units while maintaining proper CPO inventory levels
- Increased pre-owned dept profit from $235K (2014) to $736K (2015) while under dealership construction
- Achieved GM "Mark of Excellence" (2014)
BDC / Sales / Service Advisor / F&I Manager
FL East Coast Based Dealerships
Pompano Beach / Fort Pierce / Delray Beach, Florida
06.2002 - 04.2014
- Internet Director / Appraiser Vero Beach CJDR
- Service Advisor Delray Acura Hyundai
- Service Advisor Coggin Acura
- Sales / F&I Manager (Dual Role) Treasure Coast Jaguar / Land Rover
- Sales Coggin Mercedes Benz
- BDC / Sales Autohaus Mercedes Benz
Skills
- JM&A Skills for Business Managers
- JM&A F&I Legal Ethical Standards
- JM&A Service Sales Consultant
- 19 Years Automotive Dealership Experience
- 13 Years Sales Manager Experience
- 3 Years Business Manager Experience
- 3 Yeats Service Advisor Experience
- Manheim / OVE / Smart Auction / OLAA
- vAuto / StockWave / Autotrader / KBB / Car Gurus / TrueCar
- CarFax / Autocheck / Auto Transport
Timeline
Sales Manager
Bert Smith Subaru
04.2025 - Current
VW Service Advisor
Bert Smith VW
10.2024 - 03.2025
National Sales Manager
Kingpin Tattoo Supply
03.2022 - 07.2024
Sales Manager
Stormfitters
01.2018 - 12.2021
Pre-Owned Sales Manager
Porsche / Audi of Melbourne
08.2017 - 12.2017
Pre-Owned Sales Manager
Garber Buick GMC
05.2014 - 07.2017
BDC / Sales / Service Advisor / F&I Manager
FL East Coast Based Dealerships
06.2002 - 04.2014