Michael Bruno
Digital Marketing Specialist II
LASVEGAS,NV
Summary
Results-driven Digital Marketing Specialist skilled in executing impactful campaigns and managing website content. Proven track record in enhancing brand visibility and ensuring accurate email deployment.
Overview
1
1
Certification
32
32
years of professional experience
Work History
Digital Marketing Specialist II
Boyd Gaming
05.2022 - Current
- Executed digital marketing campaigns to enhance brand visibility across multiple properties.
- Develop website content across multiple properties with consistent style and formatting.
- Verified email artwork campaign builds and automations for accuracy and deployment
Digital Marketing Specialist
Boyd Gaming
10.2013 - 05.2022
- Executed digital marketing campaigns to enhance visibility across multiple properties
- Develop website content with consistent style and formatting.
- Oversaw social media page management across multiple properties through 2018.
- Maintained reputation management by actively leveraging Revinate platform capabilities.
- Achieved Team Member of the Quarter distinction twice.
Advertising Art and Production Manager
The Orleans Hotel & Casino
09.2006 - 10.2013
- Managed website content for Suncoast, Gold Coast, The Orleans, Jokers Wild, and Eldorado.
- Oversaw the funding and replenishment of the Coast Casinos postage account.
- Verified that all on‑property signage was present, properly displayed, and accurate.
- Trained to provide coverage across multiple roles, including Account Supervisor, Sign Production team member, Print Shop Coordinator, and BCS Manager.
Direct Marketing Manager
Stardust Hotel & Casino
02.2004 - 09.2006
- Responsible for supervising direct marketing staff.
- Oversee daily incoming and outgoing mail for property, ensuring accurate processing and timely handling.
- Managed bulk mail operations for special events and tournaments across Stardust and Boyd Gaming sister properties.
- Liaison with all departments, including Boyd Gaming Corporate, to coordinate mailing projects.
Direct Marketing Technician
Stardust Hotel & Casino
02.2000 - 02.2004
- Process and maintain mailing lists with accuracy and organization
- Operate inserters, addressers, DocuMatch equipment, and postage meters
- Prioritize and manage multiple jobs to ensure timely completion
- Pick up daily mail from the Post Office and distribute it throughout the property
- Transport and submit bulk mail to the Post Office for processing
Department Manager
Target
02.1996 - 02.2000
- Supervised multiple departments, including Hardware, Sporting Goods, and Back Room operations
- Monitored inventory levels and ordered replenishment for out‑of‑stock items
- Executed weekly ads and monthly promotional setups
- Supported front lanes by assisting with guest checkout during peak periods
- Served as a member of the Stock Shortage Committee and Safety Team
Stock Team Member
Target
01.1995 - 01.1996
- Unloaded trucks and stocked merchandise onto the sales floor
- Organized and maintained back‑stock inventory
- Collaborated with department managers to ensure new items were properly stocked and displayed
- Maintained comprehensive knowledge of all products, procedures, and workflows for both the sales floor and back room
Education
High School Diploma -
Bonanza High School
Las Vegas, NV 05.2001 -
Skills
- Proficient in Salesforce Marketing Cloud
- Digital Campaign Execution
- Website Content Management
- Attention to Detail
- Time Management
- Multi‑tasking Across High‑Volume Workloads
- Problem Solving
- Adaptability Across Roles and Departments
Certification
Boyd Gaming Leadership Development Workshops
Timeline
Digital Marketing Specialist II
Boyd Gaming
05.2022 - Current
Digital Marketing Specialist
Boyd Gaming
10.2013 - 05.2022
Advertising Art and Production Manager
The Orleans Hotel & Casino
09.2006 - 10.2013
Direct Marketing Manager
Stardust Hotel & Casino
02.2004 - 09.2006
High School Diploma -
Bonanza High School
05.2001 -
Direct Marketing Technician
Stardust Hotel & Casino
02.2000 - 02.2004
Department Manager
Target
02.1996 - 02.2000
Stock Team Member
Target
01.1995 - 01.1996