Michael Chavez
Las Cruces,United States
Summary
Self motivated District Manager, who only wants to make everyone involved successful. Talented leader who has demonstrated track record for success in maximizing customer satisfaction and company profitability.
Overview
15
15
years of professional experience
Work History
Area Manager ALC
Admiral Beverage
Las Cruces , NM
02.2023 - Current
- Oversee five sales reps, ranging from off-prem to on-prem channels. Which totals about 47% of our branches' total business for the LC branch.
- In 2025, our business grew by 1.0% (9,187 cases) to 943,093 cases.
- Revenue was up 5% ($1,143,672.23) for 2025, totaling $24,289,665.87.
- Selling beer, paper goods, Red Bull, non-carb, and CSD.
- Trained and mentored team members to enhance skills and performance standards.
- Developed schedules and assigned tasks to maintain workflow efficiency among teams.
- Resolved customer inquiries and issues promptly to maintain high satisfaction levels.
- Supervised employees, ensuring optimal productivity.
- Promoted positive customer service experiences by promptly resolving conflicts.
- Oversaw the recruitment process for new staff members including interviewing and training.
Area Manager 2 - N/A Division
Admiral Beverage
Las Cruces, NM
08.2022 - 02.2023
- Over see all NA brands for Admiral Beverage.
- Over see newly acquired KDP Brands.
- Implemented training initiatives to coach staff on best practices and protocols for enhanced profitability.
- Supervised two employees to ensure optimal productivity. While overseeing eight other Sales Reps on all NA execution.
- Aligned procedures and protocols with changing business demands.
- Boosted revenues by delivering effective sales training, issue resolution techniques and staff mentoring on company's web-based collections system.
- Utilize KPI programming to give clear direction on Sales execution and focus.
District Manager - Red Bull
Admiral Beverage
Las Cruces, NM
05.2021 - 07.2022
- Prioritized existing accounts and deployed off-premise resources to achieve set market goals.
- Drove district growth through program quality, sales initiatives and customer service.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Performed research to maintain knowledge of competition within district.
- Maximized branch revenue by optimizing daily operations.
- Developed and enhanced sales and merchandising programs, positively impacting bottom-line profitability with strong growth.
- Prepared locations for audits by analyzing marketing and inventory reports.
- Strategized business operations, merchandising strategies and personnel moves.
- Identified and developed top talent within management structure to promote performance-oriented culture.
- Cultivated positive rapport with associates and team leadership.
- Mentored team members by demonstrating best practices for sales and customer service.
Sales Representative
Southern Glazer's Wine and Spirits
Las Cruces , NM
10.2017 - 05.2021
- Managing a 4.9 million dollar territory between off premise and on premise.
- Building customer relations.
- Grow customer relations, while being able to obtain market share and grow company objectives.
- Look for opportunities in all accounts to grow the business.
- Lead Merchandiser team to complete objective in assigned stores.
- Interact professionally with customer, informing individuals of sales promotions and driving product interest.
- Over come objectives, to find a successful solution.
- Contacted new and existing customers to outline benefits of products.
- Demonstrated product features to align with customer needs.
- Monitored customer order process and addressed customer issues.
Sales Representative
Southern Wines & Spirits
Alamogordo, NM
11.2014 - 10.2017
- Managed a 2.7 million dollar territory between off premise and on premise.
- Building customer relations.
- Grow customer relations, while being able to obtain market share and grow company objectives.
- Look for opportunities in all accounts to grow the business.
- Interact professionally with customer, informing individuals of sales promotions and driving product interest.
- Over come objectives, to find a successful solution.
- Contacted new and existing customers to outline benefits of products.
- Demonstrated product features to align with customer needs.
- Monitored customer order process and addressed customer issues.
Merchandiser
National Distributing
Las Cruces, NM
07.2014 - 11.2014
- Look to keep back stock maintained and organized.
- Maintain shelves and make sure they are presentable for sales force when they arrive to the account.
- Create appealing, eye-catching visual displays.
- Consult with Sales Representative about possible display opportunities and store issues.
Sales Team Lead
Walgreens
Las Cruces, NM
06.2011 - 07.2014
- Look to be successful in all aspects of departments inside the store to make sure Store Manager objectives are hit, while under my supervision.
- Monitor store to asses current needs and delegate assignment to team member to complete objectives.
- Assist in training sales team members in policies, procedures and strategies for maximizing store productivity.
- Manage store merchandise, including preparing for new product line and optimizing merchandising for maximum sales.
Education
Associate of General Studies -
New Mexico State University - Dona Ana Community College
Las Cruces, NM05.2013
High School Diploma -
Onate High School
Las Cruces, NM05.2011
Skills
- Budgeting skills
- Employee scheduling
- Team building and motivation
- Growing Market Share
- Computer Savvy (Microsoft and Excel proficient)
- Issue and conflict resolution
- Key accounts and territory management
- Brand management
- Customer service
- Problem resolution
- Communication
- Analytical
- Data management
- Problem Solving
Timeline
Area Manager ALC
Admiral Beverage
02.2023 - Current
Area Manager 2 - N/A Division
Admiral Beverage
08.2022 - 02.2023
District Manager - Red Bull
Admiral Beverage
05.2021 - 07.2022
Sales Representative
Southern Glazer's Wine and Spirits
10.2017 - 05.2021
Sales Representative
Southern Wines & Spirits
11.2014 - 10.2017
Merchandiser
National Distributing
07.2014 - 11.2014
Sales Team Lead
Walgreens
06.2011 - 07.2014
Associate of General Studies -
New Mexico State University - Dona Ana Community College
High School Diploma -
Onate High School