Michael Cook
San Dimas,CA
Summary
SEO and data analysis professional transitioning into project management. Bringing a data-driven approach, strong collaboration skills, and proven leadership abilities to drive project success. Skilled in planning, executing, and optimizing projects to achieve desired outcomes.
Overview
18
18
years of professional experience
Work History
SEO Specialist
WISE Digital Partners
06.2022 - 05.2024
- Managed SEO projects for new website builds, coordinating tasks such as audits, keyword research, and content optimization to ensure successful launches.
- Led ongoing SEO optimization projects for clients, implementing strategies to improve content, site architecture, and overall search engine visibility.
- Collaborated on special projects, providing SEO expertise and ensuring alignment with client goals and project objectives.
- Led the SEO team in implementing and optimizing workflows, driving efficiency and adaptability to evolving business needs
- Mentored and trained new and junior team members, fostering their professional development and contributing to a collaborative team environment.
- Initiated and managed employee engagement projects, fostering a positive and inclusive workplace culture.
SEO Specialist
Big Storm
09.2021 - 05.2022
- Oversaw and executed SEO strategies for multiple clients, managing projects from conception to implementation.
- Conducted keyword research and analysis, informing project strategies and ensuring alignment with client goals.
- Created sitemaps and optimized site structures, enhancing user experience and search engine visibility.
- Proactively monitored website health and implemented timely fixes, ensuring project continuity and minimizing disruptions
- Conducted competitor research and analysis, providing insights to inform project strategies and stay ahead of the competition.
- Prepared and presented data-driven SEO performance reports, enabling clients and internal teams to make informed decisions and track progress.
- Collaborated with cross-functional teams to develop and execute content strategies, ensuring alignment with overall marketing goals.
Jr. SEO Specialist
Barking Frog SEO, LLC
07.2021 - 09.2021
- Executed on-page optimization projects, utilizing WordPress plugins to improve search results.
- Created and managed analytics dashboards, tracking project progress and providing data-driven insights.
- Utilized Google Analytics and Google Search Console to measure, assess, and adjust SEO strategies, ensuring project effectiveness.
Blog Topic Creator
TheHOTH
02.2021 - 09.2021
- Researched and identified relevant topics for content creation, aligning with project goals and target audience.
- Conducted keyword research to optimize content for search engines, maximizing project visibility.
- Collaborated with clients to gather feedback and implement revisions, ensuring project satisfaction.
Warehouse Lead
ECOOBUY INC.
09.2019 - 03.2020
- Established and maintained the entire warehouse process, ensuring efficient operations and inventory management
- Devised and supported local outreach marketing ventures, contributing to brand awareness and customer acquisition
Warehouse
Fashion City International Corp.
12.2017 - 09.2019
- Implemented and upheld shipping and receiving warehouse processes, ensuring smooth order fulfillment and inventory control
- Mediated customer relationships, addressing inquiries and resolving issues to ensure customer satisfaction
Market and Backroom Team Member
Target
07.2006 - 12.2017
- Facilitated the adoption of new processes by training over 50 team members across multiple locations, ensuring seamless transitions and operational efficiency
- Fulfilled and aided in implementing online orders, contributing to efficient order processing and customer satisfaction
- Built and maintained vendor relationships, ensuring timely deliveries and optimal product presentation
Freezer Associate
Tropicale Foods, Inc.
10.2016 - 09.2017
- Trained new team members, facilitating their onboarding and ensuring adherence to safety guidelines and processes
Education
Bachelor's degree - Business Administration and Management, General
Colorado State University Global
02.2027
Certificate -
Google
Certificate -
IBM
Certificate -
Break Into Tech
10.2024
Certificate -
Thinkful
01.2021
Certificate -
Cal Poly Pomona /ED2GO
01.2020
Yucca Valley High School - undefined
01.2005
Skills
- Project Planning
- Project Execution
- Data Analysis
- Agile Methodologies
- Change Management
- Project Management Software (Asana, ClickUp)
- Microsoft Office Suite
- Leadership
- Communication
- Problem-Solving
- Critical Thinking
- Decision-Making
- Conflict Resolution
- Time Management
- Adaptability
- Teamwork
- Stakeholder Management
- SEO
- Web Development
Websites
Timeline
SEO Specialist
WISE Digital Partners
06.2022 - 05.2024
SEO Specialist
Big Storm
09.2021 - 05.2022
Jr. SEO Specialist
Barking Frog SEO, LLC
07.2021 - 09.2021
Blog Topic Creator
TheHOTH
02.2021 - 09.2021
Warehouse Lead
ECOOBUY INC.
09.2019 - 03.2020
Warehouse
Fashion City International Corp.
12.2017 - 09.2019
Freezer Associate
Tropicale Foods, Inc.
10.2016 - 09.2017
Market and Backroom Team Member
Target
07.2006 - 12.2017
Bachelor's degree - Business Administration and Management, General
Colorado State University Global
Certificate -
Google
Certificate -
IBM
Certificate -
Break Into Tech
Certificate -
Thinkful
Certificate -
Cal Poly Pomona /ED2GO
Yucca Valley High School - undefined
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