Michael Cooney
Uniontown,OH
Summary
Experienced and strategy-driven professional with a proven track record in media consultation, data analysis, and client collaboration for the development of highly effective marketing campaigns. Possessing a strong creative vision and exceptional analytical skills, consistently delivering impactful solutions that drive brand growth and exceed client expectations. Keen understanding of market trends and consumer behavior, excelling in identifying opportunities to optimize campaign performance and maximize ROI. Committed to fostering collaborative relationships and leveraging expertise to achieve measurable results, dedicated to driving success in the ever-evolving landscape of marketing.
Overview
23
23
years of professional experience
Work History
Founder/President
Maximus Media
07.2011 - Current
- Developed strong partnerships with B2C businesses and Advertising Agencies to create and implement successful regional and national marketing campaigns.
- Established a successful business by identifying market needs and developing innovative solutions.
- Specialized in, but not limited to, categories such as beverage - La Croix Spring Water, Celsius Energy Drink, Slim Fast. Direct Response - Bosley Hair Clinics, Sunsetter Awnings, Graber Blinds, Cardinal Health and many others.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Negotiated favorable contracts with various media outlets, reducing costs while meeting campaign KPIs.
VP Of Business Development
Media Resources
10.2001 - 08.2011
- Develop and implement strategic business development initiatives
- Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
- Lead cross-functional teams to drive revenue growth
- Identify new business opportunities and partnerships
- Create and deliver compelling presentations to stakeholders
- Analyze market trends and competitor activities
- Manage sales pipelines and forecasting
- Build and maintain strong relationships with clients and industry contacts
Education
Bachelor of Science - Mass Media, Minor in Business
Bowling Green State University
Bowling Green, OHSkills
- Decision Making
- Persuasive Speaking
- Client engagement
- Marketing
- Start-up operations
- Team leadership
- Project management
- Consulting
- Partnership building
- Contract negotiation
- Revenue development
Timeline
Founder/President
Maximus Media
07.2011 - Current
VP Of Business Development
Media Resources
10.2001 - 08.2011
Bachelor of Science - Mass Media, Minor in Business
Bowling Green State University
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