Michael Cornejo
Labrada Nutrition, Lean Body Protein
Los Alamitos,CA
1
Certification
13
years of professional experience
Experienced Area Sales Manager with a strong record of territory growth, relationship building, and pricing negotiation across retail and distributor accounts. Skilled in sales forecasting, account management, CRM software, and customer satisfaction.
Work History
Area Sales Manager
3 Years 7 Months- Expanded brand visibility across retail accounts through territory sales for Lean Body protein product lines
- Built stronger market presence by supporting distributors, store managers, and retail chain franchisee, relationships
- Improved customer satisfaction by resolving concerns quickly and supporting smooth order fulfillment across assigned territory
- Negotiated pricing with prospective retail, regional chain customers
- Led, coached, and developed distributor partners achieve sales goals
- Coordinated with distributor logistics teams to ensure timely delivery of goods to customers
- Identified new business opportunities
- Managed sales pipeline and analyzed monthly, quarterly, and annual sales targets
- Implemented and adjusted the sales strategy based on market opportunities
- Cultivated a culture of success and ongoing business and goal achievement within each distributor partner
- Established ambitious goals for distributor sales teams to promote achievement and surpass business targets
- Built relationships with distributor district sales teams, customers, & prospective customers
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape
- Maintained relationships with existing clients to ensure their satisfaction with Lean Body sales performance and distributor support services offered.
- Analyzed sales data to determine areas of improvement for the organization
- Created detailed reports on regional sales performance for management review
- Organized promotional events such as trade shows, retail store grand-opening events and distributor partner sales team meetings
- Established strong working relationships with distribution sales teams and customer accounts
Area Sales Manager
3 Years 8 Months- Supported territory sales growth for lean body protein product lines across retail accounts.
- Built relationships with distributors, store managers, and gym buyers to improve product visibility.
- Presented Labrada Nutrition product benefits to prospective customers and partners, explaining value propositions.
- Tracked account activity and maintained sales reports for regional leadership.
- Planned territory routes and prioritized visits to key accounts.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Provided training and guidance on product knowledge, selling techniques to distributor partners and customer service.
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Maintained relationships with existing clients to ensure their satisfaction with products and services offered.
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Analyzed sales data to determine areas of improvement for the organization.
- Penetrated new markets by investigating competitor products, services, and trends.
- Created detailed reports on regional sales performance for management review.
- Organized promotional events such as trade shows, conferences and exhibitions.
- Established strong working relationships with vendors and suppliers for obtaining quality products at competitive prices.
- Identified new business opportunities within the region through networking activities.
- Implemented innovative approaches for increasing brand awareness among target audience.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Conducted field rides with sales personnel to provide in-the-field coaching and training.
- Coordinated with logistics teams to ensure timely delivery of goods to customers.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
- Assisted in developing marketing materials by creating brochures and advertising media.
Area Sales Manager
3 Years 10 Months- Managed territory sales for UPTIME Energy, product lines across retail accounts
- Built relationships with distributors, and store Managers and retail chain Franchisees.
- Presented UPTIME Energy benefits to prospective customer accounts
- Monitored account activity and updated sales reports for regional leadership
- Coordinated product launches, promotions, and in-store merchandising support with distribution partners
- Resolved customer concerns and supported order fulfillment across assigned territory
- Tracked competitor activity and shared market feedback with sales team and distributor partners
- Planned territory routes and prioritized visits to key nutrition accounts
- Generated weekly, monthly, quarterly reports on sales volume and competitive landscape
- Provided training and guidance on product knowledge, selling techniques to distributor partners as well as assistance with gaining new distribution to drive overall UPTIME Energy sales volume
- Monitored distributor partner, sales team's performances and provided effective training to help each distributor reach sales targets
- Developed and implemented strategic sales plans to accommodate corporate goals
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Maintained relationships with existing clients to ensure their satisfaction with products and services offered
- Analyzed sales data to determine areas of improvement for the organization
- Penetrated new markets by investigating opportunities to expand UPTIME Energy's footprint
- Created detailed reports on regional sales performance for management review
- Organized promotional events such as trade shows, grand-opening events, and distributor sales meetings
- Organized promotional events such as trade shows, store grand-opening events and exhibitions of product to drive brand awareness and sales volume
- Established strong working relationships with distributors and accounts for obtaining quality products at competitive prices
- Implemented innovative approaches for increasing brand awareness among target audience
- Interacted regularly with senior management to discuss current strategies and future plans
Operations Manager
1 Year- Directed daily operations for Gourmet Purveyors, Int'l food distribution workflows
- Coordinated inventory control across receiving, storage, and order fulfillment activities
- Supervised staff scheduling, task assignment, and shift handoffs
- Monitored purchase orders, vendor communications, and delivery timelines
- Standardized operating procedures for quality, safety, and service consistency
- Resolved customer service issues with sales and logistics teams
- Reviewed shipment accuracy, product handling, and warehouse compliance
- Trained my operations team members on inventory systems and operational processes
- Managed staffing needs through recruitment, selection, onboarding and training, and disciplinary action as necessary
- Built strong operational teams to meet process and production demands
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards
- Managed scheduling, training and inventory control
- Resolved customer complaints in a timely manner while ensuring customer satisfaction remains at optimal levels.
- Directed day-to-day operations by the implementation of short-term and long-term strategies to achieve business plan and profitability goals
- Monitored and improved efficiency of processes, team performance, and customer service.
- Directed operations staff by providing guidance, training, and support in order to meet company objectives.
- Assessed employee development needs and provided feedback on their progress towards meeting goals.
- Ensured compliance with safety regulations and maintained a safe work environment for all personnel.
- Identified areas of deficiency and performed root-cause analysis to solve problems.
- Coordinated with other departments including sales, marketing, finance, human resources. to ensure efficient operations.
- Implemented policies and standard operating procedures and managed quality, customer service and logistics.
- Collaborated with management team on long-term strategic planning initiatives for the organization.
- Analyzed data from daily reports to identify trends in production performance metrics.
- Maintained accurate inventory records to track stock levels and minimize costs.
- Responded to information requests from superiors, providing specific documentation.
- Planned delivery routing, team workflows, and promotional initiatives.
- Presented performance and productivity reports to supervisors.
- Oversaw financial management of invoice accounting and accounts payable
- Produced SOPs to document workplace procedures and optimize productivity through standardization.
- Conducted regular reviews of existing policies and procedures for continuous improvement opportunities.
- Aided senior leadership during executive decision-making process through the recommendendation of corrective actions and improvements
- Coordinated cross-functional teams to ensure timely delivery of products and services.
- Prepared staff work schedules and assigned team members to specific duties.
- Delegated work to staff, setting priorities and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company policies, procedures, and product knowledge
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day
Health Insurance Sales Managers
1 Year- Managed health plan sales operations for AB Health Plans
- Coached sales staff on enrollment and member consultation processes
- Reviewed insurance applications for accuracy and compliance
- Coordinated client outreach for individual coverage
- Trained team members on plan features and sales scripts
- Maintained broker relationships and referral communication
- Supported policy updates, renewals, and member service issues
- Developed comprehensive financial plans for clients based on their individual needs and goals.
- Serviced existing insurance clients by soliciting additional policy renewals.
- Led, coached and developed employees to achieve sales goals.
- Managed on-site insurance personnel, training staff in procedures, workflows, carrier underwriting guidelines and sales goals.
- Developed cohesive plans to market insurance to prospective clients.
- Coordinated complex decision-making, overcoming objections to close new business.
- Conducted risk assessments and identified appropriate risk control measurements to utilize in circumstances.
- Utilized data analytics tools to track key metrics such as conversion rates, average sale values.
- Oversaw daily operations of the team, ensuring all processes were running smoothly and efficiently.
Education
- Fire Science And Undergrad Courses
Skills
Territory management
Sales forecasting
CRM software
Route planning
Pricing negotiation
Account management
Certification
- San Diego Naval Base Identification
- Seal Beach Naval Base Identification
- Twenty-Nine Palms MCCS Military Base Identification
Timeline
Area Sales Manager
Labrada Nutrition, Lean Body Protein
03.2023 - CurrentRead More
Area Sales Manager
Ashoc Sports Nutrition
07.2019 - 03.2023Read More
Area Sales Manager
UPTIME ENERGY
09.2015 - 07.2019Read More
Operations Manager
Gourmet Purveyors, Int'l
09.2014 - 09.2015Read More
Health Insurance Sales Managers
AB Health Plans
08.2013 - 08.2014Read More
Long Beach City College
from Fire Science And Undergrad Courses
Read More