Michael Craig

Responsible for sales of SEMs, FE-SEMs, (P)FIB-SEMs, X-Ray Micro CT and 4D STEM in TX, AR, LA, KS, OK, WY, CO, UT, ID, NM, AZ.

• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
• Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.

Responsible for sales of SEMs, FE-SEMs, FIB-SEMs and TEMs in TX, AR, LA, OK and NM.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.

Responsible for sales of Auger Electron Microscopes (AES), Time-of-Flights Secondary Ion Mass Spectroscopy Microscopes (ToF SIMs), Dynamic Secondary Ion Mass Spectroscopy (DSIMs)and X-Ray Photoelectron Microscopes (XPS) throughout the Southwestern and South Central United States.

Responsible for sales of scanning electron microscopes, transmission electron microscopes, electron microprobes, and whole wafer defect review tools in CO, WY, UT, ID, MT and NM.