Michael Critelli
Houston,TX
Summary
Resourceful vice president with several years of results-oriented experience in business intelligence and operations management. Culturally-sensitive and ethical professional with demonstrated success in developing and implementing optimized solutions. Versatile leader recognized for driving results in collaborative, inclusive manner.
Overview
31
31
years of professional experience
6
6
years of post-secondary education
Work History
VP Director of Corporate Communication & Marketing
Silver Eagle Distributors
Houston, TX
02.1987 - 09.2017
- Directed strategic initiatives and product introductions.
- Collaborated with sales teams and retail partners to optimize sales.
- Oversaw management of media and sponsorship relationships to reinforce brand, quality and sampling - appropriate to alcohol products.
Key Account Manager
Silver Eagle Distributors
Houston, TX
09.2005 - 07.2017
- Managed key client relationships to ensure high-level satisfaction.
- Developed strategic account plans to drive revenue growth.
- Coordinated with sales and marketing teams to align initiatives.
- Coordinated new product introductions.
Education
BBA - Marketing
University of Iowa
Iowa City, IA 03.1976 - 05.1982
Skills
- Strategic planning
- Media relations
- Brand management
- Product launch
- Financial responsibility
- Creative problem solving
- Innovative solutions
- Customer focus
Accomplishments
- Helped to take Silver Eagle Distributors from a top 100 Anheuser-Busch distributor to the number one beer distributor while I was in charge of marketing.
- Introduced the concept of “Live from Budweiser Plaza” coinciding with NFL’s Houston Texans introduction in 2002.
- Introduced the concept of a newspaper “wrap” around the Houston Press weekly in 2004, when Houston hosted Super Bowl XXXVIII.
Timeline
Key Account Manager
Silver Eagle Distributors
09.2005 - 07.2017
VP Director of Corporate Communication & Marketing
Silver Eagle Distributors
02.1987 - 09.2017
BBA - Marketing
University of Iowa
03.1976 - 05.1982