Tracy Clemons
Houston
Summary
Qualified Morning Anchor with extensive on-air experience and solid track record in delivering engaging news content. Adept at conducting live interviews and crafting compelling stories that resonate with audiences on multiple platforms. Demonstrated ability to lead team and adapt to fast-paced newsroom environments, showcasing strong communication and organizational skills.
Overview
15
15
years of professional experience
Work History
Interim VP-Marketing and Communication
Texas Southern University
08.2024 - Current
- Serve as primary spokesperson for Texas Southern University.
- Develop marketing and communications strategic initiatives to improve organization's profile and brand recognition locally, regionally, and nationally.
- Cultivate strong relationships with key stakeholders, including customers, vendors, students, alumni, faculty, staff, and community leaders to promote collaboration and long-term success.
- Lead cross-functional teams for the successful completion of major projects, resulting in increased efficiency and customer satisfaction.
- Demonstrate proficient leadership skills to motivate employees and build competent teams.
Adjunct Professor
Texas Southern University
01.2023 - 12.2024
- Taught Intermediate Broadcast Journalism courses, introducing students to advanced concepts of story pitching, story development and execution from conception to air.
- Enhanced student comprehension by employing diverse teaching methods and incorporating multimedia resources.
Associate VP-Marketing and Communications
Texas Southern University
03.2022 - 07.2024
- Spokesperson and communications advisor to President
- Led media relations effort that has resulted in 41 percent growth in national, regional, and local coverage and a 90-percent increase in impressions year over year
- Enhanced operational efficiency by streamlining processes and implementing cost-saving measures.
- Created and executed strategy that resulted in 500-percent growth in TikTok followers and exponential growth in content.
- Led social media effort that continues to net at least 100+ new followers per week on social media platform, including 19 percent growth on LinkedIn year over year
- Championed corporate social responsibility initiatives, resulting in increased community engagement and brand recognition.
- Produced bi-weekly newsletter InsideTSU
- Managed university website homepage
- Wrote and produced alumni profiles for use in newsletter and university radio station KTSU-FM
- Maintained relationships with contacts on campus and in the community to create consistent multimedia storytelling opportunities
- Collaborated with other university divisions to market the University in target geographical areas, resulting in increased enrollment
Adjunct Professor
University of North Carolina System
01.2020 - 05.2022
- Taught Broadcast Journalism courses at UNC-Greensboro and North Carolina A&T State University, providing instruction to up to 20 undergraduate students per course.
- Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
- Strengthened critical thinking skills in students through the incorporation of problem-based learning activities.
- Launched a weekly student run newscast, running editorial meetings, help students produce shows, guide them through the newsgathering process
Morning Anchor
WGHP-TV
06.2018 - 03.2022
- Anchor 4:30-7 weekday morning broadcasts
- Serve as primary presenter of news stories and other content for all platforms in manner that is clear, engaging, meaningful to news consumers
- Report enterprise and investigative stories on topics relevant to Piedmont-Triad region
- Collaborate with producers to create news segments and headlines for multiple newscasts
- Monitor social media for news content and reaction
- Engage with viewers through social media
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction
- Make public appearances on behalf of station
- Participate in brainstorming sessions with Executive Producer to develop exciting and informative content, including teases and promotions
- Increased daily viewership resulting in ascension to number one morning newscast in market
Press Secretary
Houston Independent School District
06.2017 - 06.2018
- Serve as primary spokesperson for largest school district in Texas; representing 215,000 students and 33,000 employees
- Ensure accurate, effective and consistent promotion of key District priorities and messaging
- Oversee media relations functions of Department of Communications
- Supervise team of two members
- Write statements, key talking points, press releases, social media posts, and opinion pieces on behalf of district leaders
- Lead Press Office staff in developing collaborative relationship with media partners that resulted in tangible increase in positive story placement
- Establish communication plans to increase transparency and public trust in district
- Respond to daily inquiries from local, regional, and national media
- Create communications plan for complex large-scale changes in district policy and strategy including Hurricane Harvey response, Superintendent effort to change funding model, etc
- Develop long-term media relations programming strategy and calendar, including but not limited to; identifying high-profile events and announcements, stories at both local and national level in print, broadcast, and digital media, speaking engagements for key district staff, etc
- Coordinate with Chief Communications Officer and General Manager for Communications to create and ensure efficient and effective districtwide crisis communications program which includes strategic external communications plans, media relations, and stakeholder outreach through social media, robocalls, text messages, and media partners
- Assisted members of media with public information requests
Reporter/Fill-In Anchor
KTRK-TV
07.2014 - 06.2017
- Write and submit accurate, engaging and fact-checked stories
- Conduct live and taped interviews to obtain information
- Consistently break stories throughout Houston region
- Maintain robust network of sources in law enforcement, politics, education, community groups, etc.
- Utilize social media outlets to connect directly with stakeholders
- Research and produce daily news reports for 10pm newscast and as assigned
- Anchor as assigned
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Create content for all platforms: broadcast, social media, station website
Multi-Media Journalist
KSDK-TV
07.2012 - 07.2014
- Shoot, write, edit, and submit accurate, engaging and fact-checked stories
- Conduct live and taped interviews to obtain information
- Consistently break stories throughout St. Louis region
- Maintain robust network of sources in law enforcement, politics, education, community groups, etc.
- Utilize social media outlets to connect directly with stakeholders
- Research and produce daily news reports for 10pm newscast and as assigned
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Create content for all platforms: broadcast, social media, station website
Reporter/Fill-In Anchor
KSLA-TV
07.2010 - 07.2012
- Write and submit accurate, engaging and fact-checked stories
- Conduct live and taped interviews to obtain information
- Consistently break stories throughout Shreveport region
- Maintain robust network of sources in law enforcement, politics, education, community groups, etc.
- Utilize social media outlets to connect directly with stakeholders
- Research and produce daily news reports for 10pm newscast and as assigned
- Primary fill-in weekend anchor
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Create content for all platforms: broadcast, social media, station website
Education
Master of Arts - Broadcast Journalism
University of Maryland - College Park
College Park, MD05.2008
Bachelor of Arts - United States Government And Politics
University of Virginia
Charlottesville, VA05.2007
Skills
- Anchoring and Reporting
- Superior verbal and written communication skills
- Relationship building
- AP style
- Multimedia Journalism
- Team building
- Video editing
- Social media proficiency
- Exceptional communication
- Staff supervision
- Adaptable presentation style
- Strategic planning
- Ethical journalism practices
- ENPS
Accomplishments
- Led media relations effort reflected in Houston Independent School District Office of Communications' Hurricane Harvey communications winning the Golden Achievement Award from the National School Public Relations Association (NSPRA)
- Wrote OpEd article on behalf of then-Superintendent Richard Carranza that received "Honorable Mention" in NSPRA Awards
Timeline
Interim VP-Marketing and Communication
Texas Southern University
08.2024 - Current
Adjunct Professor
Texas Southern University
01.2023 - 12.2024
Associate VP-Marketing and Communications
Texas Southern University
03.2022 - 07.2024
Adjunct Professor
University of North Carolina System
01.2020 - 05.2022
Morning Anchor
WGHP-TV
06.2018 - 03.2022
Press Secretary
Houston Independent School District
06.2017 - 06.2018
Reporter/Fill-In Anchor
KTRK-TV
07.2014 - 06.2017
Multi-Media Journalist
KSDK-TV
07.2012 - 07.2014
Reporter/Fill-In Anchor
KSLA-TV
07.2010 - 07.2012
Master of Arts - Broadcast Journalism
University of Maryland - College Park
Bachelor of Arts - United States Government And Politics
University of Virginia
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