Michael DeGeeter
Chicago,IL
Summary
Director of Marketing - Brand, Community & Growth
Director-level marketing leader with 11+ years of experience driving brand growth, community engagement, and campaign strategy. Combines storytelling, digital marketing, and experiential programs to grow awareness, participation, and impact. Active board member and marketing leader with Camp Quality Illinois.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Manager, Client, Partner, & Event Marketing
Velosio
07.2024 - 03.2026
- Led strategy and execution for 20+ national conferences, partner programs, and client experiences annually, including large industry events, ecosystem activations, and executive gatherings.
- Designed experiential marketing programs and interactive event strategies that increased brand visibility, audience engagement, and qualified lead generation.
- Events and campaigns generated $2.5M+ in booked revenue and over 1,000 marketing-qualified leads, directly contributing to pipeline growth and sales opportunities.
- Managed full event lifecycle including budget ownership, vendor management, venue logistics, marketing campaigns, and onsite production.
- Built partner marketing initiatives that helped recruit 60 new Microsoft ecosystem partners through coordinated campaigns, webinars, and community programs.
- Developed campaign frameworks and marketing playbooks used by partner organizations to launch their own marketing initiatives.
- Collaborated closely with sales leadership to align marketing programs with revenue goals and support growth of Microsoft technology solutions.
- Represented the organization at conferences and partner events as a speaker, host, and brand ambassador.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Client Marketing Manager
Velosio
12.2021 - 07.2024
- Led integrated marketing campaigns promoting Microsoft technology solutions across webinars, email programs, digital advertising, content marketing, and industry events.
- Generated $7M+ in marketing-sourced pipeline through campaign strategy, lead generation programs, and targeted outreach initiatives.
- Contributed 20% of total company marketing bookings through high-performing demand generation campaigns and migration initiatives.
- Managed brand development initiatives across campaigns and digital channels to ensure clear, consistent messaging across marketing materials.
- Developed and maintained brand guidelines and messaging frameworks used across campaigns, content, and sales enablement materials.
- Planned and executed digital advertising programs including LinkedIn advertising, Google Ads, and paid social campaigns to drive qualified leads and increase brand awareness.
- Executed large-scale marketing initiatives supporting ERP and AI technology adoption for enterprise organizations.
- Built cross-channel campaigns combining content marketing, webinars, landing pages, paid media, and email nurture programs to educate prospects and support complex buying decisions.
- Worked closely with sales leadership to align marketing programs with revenue goals and support pipeline growth.
Marketing Manager, Enterprise
Sikich LLP
12.2020 - 12.2021
- B2B marketer focused on enterprise technology solutions.
- Managed marketing technology platforms including Marketo, Eloqua, Dynamics CE, ZoomInfo, and Drift.
- Led marketing automation implementation and digital marketing programs.
- Hosted weekly technology livestream series covering ERP, CRM, and cloud trends.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Earlier Roles
Sikich LLP
09.2015 - 12.2020
- Led conferences, trade shows, webinars, and client events across technology practice areas.
- Generated 2,000+ leads and $500K+ revenue through event-driven marketing programs.
- Managed marketing campaigns for enterprise technology clients and partner ecosystems.
Education
Bachelor of Science - Psychology
Illinois State University
Normal, IL08-2013
Skills
Marketing Automation & CRM
Eloqua, Marketo, ClickDimensions, HubSpot, EveryAction, Dynamics CRM
Marketing Technology (MarTech)
PointerPro, Storylane, StreamYard, Eventbrite, SurveyMonkey, SEMrush, LinkedIn Sales Navigator, museai, Google Ads, Meta Business Manager, Zapier, UTMio
Creative & Content Tools
Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, Adobe Express), Canva, Camtasia, YouTube
Data, Analytics & Reporting
Marketing analytics and reporting, campaign attribution, pipeline reporting, CPL optimization, UTM tracking, marketing ROI analysis
Website & Digital Platforms
WordPress (front-end management), landing page development, website updates and optimization
Marketing Strategy & Campaign Execution
Email marketing, demand generation campaigns, webinars, conferences and events, paid media, blogs, case studies, videos, infographics, ebooks, landing pages, lead scoring, nurture campaigns, upsell and cross-sell programs
Project & Marketing Operations
Wrike, Mondaycom, Smartsheet
Microsoft Productivity Tools
Microsoft 365 (Teams, SharePoint, Power Automate, Outlook, Excel, PowerPoint, Word)
Communication & Leadership
Public speaking, presentations, event hosting, partner engagement
Creative concept development
Trade show management
Consumer insights
Social media strategy
Certification
- Microsoft Dynamics 365 Business Central Sales Champion (2024 & 2025)
- Microsoft Surestep Global Pitch Perfect
Timeline
Manager, Client, Partner, & Event Marketing
Velosio
07.2024 - 03.2026
Client Marketing Manager
Velosio
12.2021 - 07.2024
Marketing Manager, Enterprise
Sikich LLP
12.2020 - 12.2021
Earlier Roles
Sikich LLP
09.2015 - 12.2020
Bachelor of Science - Psychology
Illinois State University