Michael Del Greco

B2B2C platform helping large organizations and nonprofits manage digital communities and live events.

• Designed and launched key end-to-end experiences across a multi-feature platform, increasing user engagement 38% through streamlined, intuitive workflows and personalized onboarding.
• Launched AI assisted “Member Stories” feature to guide users through community storytelling, tripling content creation and improving confidence through empathy driven prompts.
• Built and evolved a component-based design system improving design dev velocity by 45% and aligning accessibility and scalability across teams.
• Conducted usability testing and heuristic audits that reduced reported user friction by 25% and directly informed UI improvements.
• Partnered with Engineering to define logic for transparent, responsible AI interactions.
• Defined inclusive design guidelines to meet WCAG standards and ensure consistent UX.
• Key Impact: Delivered measurable improvements to engagement, inclusivity, and trust through research driven, scalable design solutions.

Pinnacle Series is the flagship enterprise knowledge management platform for architecture, construction, and engineering technical professionals.

• Re-designed core navigation and workflow architecture, improving task completion 22% and reducing learning curve time for new users.
• Created iterative Figma prototypes validated through real user testing, reducing ambiguity for developers and shortening QA cycles by 20%.
• Aligned enterprise design patterns with accessibility best practices, scaling experiences across teams and product modules.
• Key Impact: Translated complex technical workflows into simple, reliable UI frameworks that advanced enterprise usability standards.

Global events and digital services group supporting 800+ major brands, products, and live events.

• Directed design for digital dashboards, client tools, registration flows, and landing pages, increasing form completion rates 18% and user retention via clearer guided interactions.
• Led cross-product design system creation that standardized UI patterns and improved rollout speed by 50%, enhancing usability and brand cohesion.
• Partnered with data science, product, and marketing teams to refine onboarding UX, elevating engagement and reducing drop off.
• Key Impact: Elevated digital platform consistency, accelerating launches and improving measurable user success rates.