Michael Estrada Nunez
Las Cruces,NM
Summary
Detail-oriented and results-driven marketing professional with a strong background in social media management, event planning, content creation, and brand development. Experienced in enhancing brand engagement and connecting with audiences. Passionate about utilizing digital marketing and public relations skills to drive successful marketing campaigns. Keen eye for detail and focus on achieving measurable results. Dedicated to delivering impactful strategies that effectively promote brand growth and increase audience reach.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Hakes Brothers Construction
09.2024 - Current
- Managed social media platforms, Zillow listings, and email marketing campaigns to ensure brand consistency and engagement
- Planned and executed major events, including Grand Openings, Realtor events, and Parade of Homes, overseeing logistics, signage, and promotional efforts
- Coordinated the placement, maintenance, and removal of community signage, including directional signs, sold signs, and flags
- Created and distributed marketing collateral, including pricing sheets, flyers, digital assets, and sales packets
- Developed and managed video and photo content for social media, email campaigns, and marketing events
- Partnered with videographers and photographers to capture home tours, community highlights, and customer testimonials
- Organized sponsorships and collaborations to maximize brand exposure and sales opportunities
- Supported the sales team by providing up-to-date marketing materials and ensuring seamless lead generation efforts
- Audited and updated marketing information across platforms, ensuring accuracy and effectiveness
- Maintained a marketing calendar, tracked expenses, and managed vendor coordination for marketing initiatives
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Organized logistics for marketing strategy meetings.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Improved website traffic with the implementation of SEO best practices and keyword research.
Sports Marketing Intern
New Mexico State University
11.2021 - Current
- Proficient in Daktronics show control software and ClickEffects ProAudio for creating playlists, downloading songs, and managing in-venue music systems
- Skilled in operating TriCaster camera systems to enhance the game day experience with live shots
- Collaborated with New Mexico State Sports Properties to meet sponsorship requirements through on-court promotions
- Coordinated with the New Mexico Media Relations department to develop promotional materials showcasing student-athletes' achievements
- Coordinated with spirit squads to enrich the fan experience during games
- Experienced in Adobe Creative Suite for graphic design, editing PSD templates to ensure consistent branding across all sports
- Supervised and managed 12 interns during game days
- Organized on-court promotions for men's and women's basketball and volleyball, including recognitions, fan engagement, halftime entertainment, and PA reads
- Adapted swiftly to changes in timing sheets and game day scripts
- Complied with NCAA, Western Athletic Conference, and Conference-USA rules and regulations
Assistant Sports Photographer
MJMFOTOS Photography and Video
07.2016 - Current
- Proficiently managed the setup of lighting equipment and adapted camera settings to suit diverse environmental requirements
- Assisted the official sports photographer of New Mexico State University
- State athletics as we worked with all 16 sponsored sports, which included in-game photography and game-day activities
- Assisted in photographing the 2023 Isleta New Mexico Bowl, which also included all bowl activities, and recording interviews of players and coaches throughout the week for New Mexico State Sports Properties
- Worked as the official sports photographer of Las Cruces High Girls Basketball and Centennial High Girls Basketball
- Enhanced image quality through editing with Adobe Photoshop and Lightroom
- Proficient in editing and graphic design through photoshop by creating posters with advertisements and athletes
- Proficient at capturing dynamic and creative images during sporting events
- Established strong connections with athletes, coaches, and team managers
- Skilled in using a range of cameras, lenses, and lighting apparatus
- Proficient knowledge of multiple sports and their respective guidelines
- Consistently exhibited professionalism during demanding work scenarios
Session Coordinator
For The Strength of Youth Program
05.2024 - 08.2024
- Managed a wide range of responsibilities within the FSY program, such as organizing and conducting successful meetings and facilitating engaging activities like check-in, orientation, devotionals for the benefit of youth participants
- Coordinated on-site FSY sessions by effectively collaborating with local campus personnel, session directors, staff, and participants in a professional manner
- Successfully worked alongside a co-coordinator in creating, motivating, and overseeing a productive leadership team that effectively supervised both staff and participants under the direction of a program administrator
- Provided guidance and motivation during the training process for assistant coordinators, health coordinators, and counselors
- Emphasized the importance of developing strong skills in formal and informal teaching methods to foster a positive influence within the youth community, as well as among colleagues
- Assisted staff in understanding their roles and interacting appropriately with FSY program participants through clear direction and corrective feedback
- Collaborated with program administrators in managing sensitive youth disciplinary situations and critical incidents while adhering to FSY policy and legal requirements
Marketing Director
Caliche's Frozen Custard
01.2019 - 10.2021
- Led advertising and marketing initiatives for the brand by coordinating community programs aimed at raising funds and facilitating donations
- Collaborated with community stakeholders and businesses to cultivate robust partnerships that contributed to maintaining solid customer relations
- Oversaw new product launches and saw revenue increase each year, while overseeing the community outreach program
- Oversaw the launch of a brand-new website and redesign of the Caliche's logo and mission
- Successfully executed marketing campaigns encompassing research on emerging products, as well as leveraging skills in photography, video production, and graphic design to attract both existing customers, while targeting new ones
- Executed email marketing goals through the Mailchimp program
- Coordinated annual customer appreciation days and grand opening events of new locations which saw turnout from the community, increase in revenue
- Oversaw all social media pages, which included doing giveaways, an increase in of social media following on Facebook and Instagram and keeping up on the latest trends and national social media holidays to create a schedule to post
Education
Bachelor of Science - Communications
Brigham Young University-Idaho
Rexburg, ID05.2026
High School Diploma -
Centennial High School
Las Cruces, New Mexico05.2020
Skills
- Strong Attention to Detail
- Consistent Deadline Compliance
- Interpersonal Relationship Building
- Microsoft Office Proficiency
- Proficient in Adobe Creative Suite
- Digital Marketing Strategies
- Video Production
- Client Relations
- Team Management
- Event Coordination
- Project Oversight
- HubSpot Expertise
- Experience with ECI MarkSystems
Timeline
Marketing Coordinator
Hakes Brothers Construction
09.2024 - Current
Session Coordinator
For The Strength of Youth Program
05.2024 - 08.2024
Sports Marketing Intern
New Mexico State University
11.2021 - Current
Marketing Director
Caliche's Frozen Custard
01.2019 - 10.2021
Assistant Sports Photographer
MJMFOTOS Photography and Video
07.2016 - Current
Bachelor of Science - Communications
Brigham Young University-Idaho
High School Diploma -
Centennial High School
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