Michael Gentilella
Orlando
Summary
Tech-driven strategist with experience across fintech, automation, and e-commerce. Formerly led active trader engagement at Public.com, with the role impacted by NYC-based organizational restructuring. Cofounder and growth lead at Armory Den and project manager at DIGITTO, leveraging AI and digital systems to streamline operations. Currently pursuing a Master’s in Cybersecurity at Georgia Tech (2027–2028) to transition into cyber and technology development roles in defense or high-growth tech.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Part-Time Professional Driver (Rideshare & Contract Driving)
Independent Contractor
Orlando
08.2025 - Current
- Part-time rideshare and contract-based driving (10–20 hours per week) for supplemental income while building core business and technical initiatives.
- Achieved Diamond driver status within one month with a 4.99-star rating.
- Demonstrates consistent top-tier performance, reliability, and professionalism regardless of role or scope of work.
Senior Project Coordinator
DIGITTO Media
Orlando
03.2015 - Current
- Led Python automation projects for SEO performance audits including sitemap crawling, broken link checks, site speed, keyword and backlink analysis.
- Analyzed and optimized SEO and drip marketing campaigns, helping DIGITTO and partner brand Armory Den reach top Google rankings.
- Applied AI/ML tools (e.g., ChatGPT, custom scripting) for content development and operational efficiency.
- Managed DIGITTO’s White Label SEO services, supporting partner agencies.
- Developed responsive front-end web interfaces using HTML, CSS, and JavaScript.
- Coordinated API integrations and automation workflows across CRM, lead capture, and marketing systems while maintaining controlled access and secure handling of lead data.
- Managed permissions and role-based access across internal tools and third-party platforms in a distributed team environment.
Sr. Manager, Active Traders (Sales – Brokerage)
Public
NYC
08.2024 - 12.2025
- Hired for a cross-functional hybrid role reporting to the CFO, leveraging fintech, automation, and financial expertise to grow and retain high-value active traders.
- Built automated CRM funnels using Go High Level, Looker, Mixpanel, and Intercom to segment and engage thousands of traders across asset classes.
- Launched incentive-based campaigns (.25–2% cash bonuses, Public Premium trials, and up to 50% options rebates) with behavior-based triggers and automated follow-ups.
- Created performance attribution models in Looker using API integrations and timestamp segmentation to isolate impact of campaigns and personal pipeline contributions.
- Liaised with product, compliance, and data teams to align real-time trader feedback with roadmap priorities (margin, crypto, treasuries, alternatives).
- Led trader engagement via Zoom and email, using investment expertise to migrate assets from platforms like Robinhood and Webull.
- Maintained campaign intelligence in Confluence; contributed insights via Jira during go-to-market initiatives for new product features.
- Developed scalable frameworks for retention, cross-sell, and reactivation campaigns tailored to trader behavior and cohort performance.
IAR / Financial Advisor
Calton & Associates | East Coast Financial of Central Florida
Orlando
09.2015 - 08.2024
- Provided full-service financial planning for high-net-worth individuals, using advanced Excel models to optimize portfolios.
- Leveraged eMoney Advisor, Riskalyze, and Statistix for risk profiling and allocation strategies.
- Led financial strategy for buy/sell agreements and business transitions using quantitative frameworks.
- Created and maintained automated Excel tools for commission tracking and rebalancing logic.
- Focused on tax efficiency, retirement planning, and insurance strategies tailored to evolving client goals.
Co-founder
Armory Den, Inc.
Remote
09.2020 - Current
- Founded ecommerce brand offering 2A accessories, body armor, and survival gear.
- Oversaw product sourcing, fulfillment, and vendor operations to ensure compliance and quality.
- Directed digital marketing strategy targeting survivalist and tactical markets with emphasis on 2A legal positioning.
- Implemented analytics and CRM workflows to optimize sales funnels and customer engagement.
Sr. Financial Acct Analyst (FINOP)
StoneX (formerly INTL FCStone Securities, Inc.)
Winter Park
08.2013 - 08.2015
- Automated Net Capital and FOCUS reports using VBA and Bloomberg API (via C++) to pull market data and apply regulatory “haircuts” on illiquid securities.
- Performed Net Capital calculations in line with FINRA rules; signed off as Series 27 FINOP in collaboration with the CFO.
- Streamlined month-end close processes and fund reconciliations using Excel and VBA across multiple divisions.
- Queried OTC Equities, ADRs, and BDRs to support reporting and P&L reconciliations.
- Collaborated with developers to convert VBA automations into C++ GUI applications under a Six Sigma framework.
- Accounted for dividend events, convertible bond arbitrage, and complex corporate actions via Bloomberg Terminal and API.
Sr. Hedge Fund Accountant
BNY Mellon
Orlando
02.2010 - 07.2013
- Self-taught advanced Excel automation, VBA, and Bloomberg tools to streamline reconciliations, NAV reporting, and fund accounting.
- Managed NAV closes for hedge funds including Blackrock, Goldman Sachs, Post Advisory, and Beachpoint Capital.
- Performed fee accruals, master-feeder allocations, and automated financial statement production.
- Used Bloomberg Terminal/API for pricing, CFA/DCF valuations, and accounting for complex corporate actions (dividends in-kind, convertible bonds, FX-linked coupons).
- Eliminated manual processes through advanced Excel logic (IF, SUMIFS, INDEX, VLOOKUP, HLOOKUP) and VBA scripting.
Education
M.S. - Cybersecurity
Georgia Tech
01.2027
B.S. - Applied Economics, Computer Science
Florida State University
01.2008
Skills
- Python
- VBA
- Excel (Advanced)
- REST API
- Google's Looker
- Django
- Flask
- SEO automation
- Bloomberg
- EMoney
- SAP ECC
- NFS
- Pershing
- Go High Level/Hubspot
- Project management
- Looker
- Mixpanel
- Confluence
- Jira
- Intercom
Certification
- Python PCAP
- CompTIA Security+, In progress, 02/01/24
- Series 27 (FINOP)
- Series 7
- Series 66
- Series 99
- SIE
- Life
- Health & Variable Annuity
Timeline
Part-Time Professional Driver (Rideshare & Contract Driving)
Independent Contractor
08.2025 - Current
Sr. Manager, Active Traders (Sales – Brokerage)
Public
08.2024 - 12.2025
Co-founder
Armory Den, Inc.
09.2020 - Current
IAR / Financial Advisor
Calton & Associates | East Coast Financial of Central Florida
09.2015 - 08.2024
Senior Project Coordinator
DIGITTO Media
03.2015 - Current
Sr. Financial Acct Analyst (FINOP)
StoneX (formerly INTL FCStone Securities, Inc.)
08.2013 - 08.2015
Sr. Hedge Fund Accountant
BNY Mellon
02.2010 - 07.2013
M.S. - Cybersecurity
Georgia Tech
B.S. - Applied Economics, Computer Science
Florida State University