MICHAEL GRAHAM II
Houston,TX
Summary
Dynamic Senior Marketing Leader with over 15 years of experience driving brand growth, revenue, and guest engagement across luxury resorts and entertainment brands in the U.S. and Caribbean. Expertise in launching and relaunching brands, executing integrated campaigns, and leading cross-functional teams to achieve strategic objectives. Highly skilled in digital marketing, content creation, CRM strategy, and leveraging AI-driven optimization tools to enhance performance. Proven ability to manage agency partnerships, orchestrate onsite activations, and ensure cohesive brand messaging across all touchpoints.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Strategy & Buyer Engagement (Part-Time)
Independent Real Estate Consultant
Houston, TX, USA
01.2021 - Current
- Created branded digital listings and campaigns across email, social media, and real estate platforms.
- Conducted market research and developed messaging strategy for residential and investment properties.
- Used CRM tools to track buyer engagement and improve deal conversion rates.
- Managed analytics tools including Google Analytics, UTM tracking, and KPI dashboards.
Head of Marketing + Entertainment Strategy
Signature Eventx Inc.
Houston, TX, USA
01.2009 - Current
- Built and led experiential entertainment agency serving U.S. and Caribbean hospitality clients.
- Developed and executed go-to-market strategies for resort brand relaunches across digital, social, and PR.
- Managed vanity site content, social campaigns, photo/video shoots, and creator collaborations.
- Directed cross-functional marketing initiatives with GMs, brand teams, and agencies.
- Implemented CRM workflows and marketing automation tools, driving 120% revenue growth.
- Oversaw $3 Million + event revenue and led a 25+ person cross-functional team.
- Delivered branded activations for The Westin, Hotel Zaza, The Woodlands Marriott, and others.
Education
M.B.A. - Entrepreneurship
William Jewell College
01-2027
B.B.A. - Marketing
Texas Southern University
No Degree - Real Estate
Champions School of Real Estate
Houston, TX06-2013
No Degree -
Alumni - Goldman Sachs 10k Small Business
Houston, TX09-2024
Skills
- Resort & Hospitality Marketing Strategy
- Brand Launches & Repositioning
- Multi-Channel Campaign Management
- CRM & Marketing Automation
- Social Media Strategy & Paid Media
- Creative Content Production
- Performance Analytics & ROI Optimization
- AI-Powered Marketing Tools
- Cross-Functional Team Leadership
- Agency & Vendor Management
- CRM & Automation
- Social Platforms
- Web Tools
- Content Creation
- Analytics
- AI Tools
Websites
Accomplishments
AWARDS & COMMUNITY RECOGNITION - City of Houston Certificates of Appreciation (Districts K, D, F)
- Spring Klein Chamber of Commerce
- Recognition American Heart Association
- Community Recognition Golden Apple Award Recipient
Certification
Real Estate
- Licensed Real Estate Agent - Since 2013
Timeline
Marketing Strategy & Buyer Engagement (Part-Time)
Independent Real Estate Consultant
01.2021 - Current
Head of Marketing + Entertainment Strategy
Signature Eventx Inc.
01.2009 - Current
B.B.A. - Marketing
Texas Southern University
M.B.A. - Entrepreneurship
William Jewell College
No Degree - Real Estate
Champions School of Real Estate
No Degree -
Alumni - Goldman Sachs 10k Small Business
Technical Skills
HubSpot, Salesforce, Mailchimp, Meta Business Suite, Instagram, YouTube, Eventbrite, Squarespace, Wix, WordPress (basic), Canva, CapCut, Adobe Creative Suite (basic), Google Analytics, UTM tracking, KPI dashboards, ChatGPT, Jasper, Sora, Gemini, Durable.ai, Sintra.ai, Apollo
Awards Recognition
- City of Houston Certificates of Appreciation for Community Involvement - Districts K, D, F
- Spring Klein Chamber of Commerce Recognition for Community Engagement
- American Heart Association Heart Walk - Community Engagement
- Golden Apple Award Recipient, 2014
- Luxury Brides Best of Vendor Award, 2016
- Wedding Industry 'Best of the Rest' Award Recipient, 2011-2025