Summary
Overview
Work History
Education
Skills
Quote
Timeline
BusinessAnalyst
Michael Greco

Michael Greco

San Diego,CA

Summary

Agile product, brand, and marketing executive with over 20 years track record of transforming businesses, driving innovation, developing new products, creating unique brand experiences, developing successful omni-channel marketing strategies, and maximizing strategic relationships. Built, mentored, and directed high-performance, global cross-functional business, product, and marketing teams for small and large businesses.

Overview

21
21
years of professional experience
15
15

Director and VP Experience

Work History

Sr. Director, Global Product Management

Masimo (Healthcare and Consumer Products)
San Diego, CA
01.2021 - 08.2023
  • Lead category P&L, global product strategy, product definition and consumer insights for Polk Audio and Definitive Technology (~ $200MM revenue).

Sr. Director, Global Brand Management

Sound United, Inc. (Consumer Products)
San Diego, CA
11.2014 - 12.2020
  • General manager directly responsible for the brand global P&L (Combined Polk and Denon P&L >$450MM) including global corporate, brand, product, marketing, and omni-channel strategies.
  • Prioritized and allocated valuable resources to meet business targets.
  • Strategized and executed business plans for profitable growth.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.

Vice President, Marketing

BoostAcademy, Inc. (SaaS)
San Diego, CA
02.2014 - 10.2014
  • Created the BoostAcademy brand and all marketing assets including logo, taglines, website, social media, videos, printed and digital collateral, and all corporate identity assets
  • Launched BoostAcademy into the Apple App Store.
  • Established key metrics and dashboards including: CLV, CoA, MRR, Sign-up Rate, LVR, and NPS.
  • Redesigned the pricing models and promotional campaigns based on market analysis, dashboard metrics, and customer feedback.

Vice President, Marketing

Mad Catz, Inc.
San Diego, CA
09.2007 - 06.2013
  • Lead global teams responsible for driving profitable growth, product ideation and definition, brand management (Mad Catz, Tritton, Saitek, Cyborg brands), media and influencer relations, launch planning, consumer engagement (social, live event, and D2C marketing), and strategic first party partnerships.

Director, U.S. Product Marketing and Management

Targus, Inc.
Anaheim, CA
12.2003 - 07.2007
  • Managed US product marketing and product management teams responsible for the P&L, innovation, development, branding, launch, marketing campaigns, web presence, and life cycle management shipping over 8 million cases a year and 10 million accessories a year.

Sr. Director of Product Marketing (B2B)

Phoenix Technologies
San Jose, CA
07.2002 - 09.2003
  • Developed roadmaps, competitive analysis, and launch plans for FirstWare BIOS applications that were sold to the top global OEMs, system builders and ODMs including Dell, Samsung, Fujitsu, Toshiba, and HP.

Education

Bachelor of Science - Business Administration

University of Southern California
Los Angeles, CA

Certificate: Practical Product Management

Pragmatic Institute
Irvine, CA

Certified Scrum Product Owner® (CSPO®)

Scrum Alliance
10.2023 - 10.2023

Skills

  • Results Oriented Business Leader
  • Managed Brand and Product Category P&Ls
  • Managed Global Marketing Budgets
  • Lead Product Ideation and PLM Processes
  • Drafted Product Positioning and Key Messaging
  • Crafted Brand Strategies and Key Messaging
  • Directed Customer Insights and Market Research
  • Developed Rolling Multi-Year Roadmaps
  • Created Omni-Channel Campaigns & GTM Plans
  • Championed Development of Strategic Partnerships
  • Extensive Product Management and Development
  • Data Driven Market Analysis and Consumer Insights
  • Agile and Waterfall Project Management
  • Experienced Building High Performance and Optimistic Teams

Quote

Judge a man by his questions rather than his answers.
Voltaire

Timeline

Certified Scrum Product Owner® (CSPO®)

Scrum Alliance
10.2023 - 10.2023

Sr. Director, Global Product Management

Masimo (Healthcare and Consumer Products)
01.2021 - 08.2023

Sr. Director, Global Brand Management

Sound United, Inc. (Consumer Products)
11.2014 - 12.2020

Vice President, Marketing

BoostAcademy, Inc. (SaaS)
02.2014 - 10.2014

Vice President, Marketing

Mad Catz, Inc.
09.2007 - 06.2013

Director, U.S. Product Marketing and Management

Targus, Inc.
12.2003 - 07.2007

Sr. Director of Product Marketing (B2B)

Phoenix Technologies
07.2002 - 09.2003

Bachelor of Science - Business Administration

University of Southern California

Certificate: Practical Product Management

Pragmatic Institute

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Michael Greco