Michael Hanbridge
Boiling Springs,SC
Summary
A highly experienced Marketing Executive with 30 years of expertise in a variety of disciplines and a track record of driving results. Exceptional listening and writing skills. Pragmatic approach project development and execution. Inspirational cross-departmental leader.
Overview
25
25
years of professional experience
Work History
Senior Manager
HOYA Vision Care
06.2015 - Current
- Directed and coordinated marketing activities and policies to promote lens products and laboratory services.
- Lead transformation projects to improve customer service and communications.
- Developed and implemented promotions to drive sales of new products
- Executed research project of customers and the market - discovered key findings and implemented recommendations.
Independent Consultant
Self Employed - Primary Client HOYA Vision Care
12.2011 - 05.2015
- Developed and implemented systems for customer communication. Tracked results and instituted improvements.
- Assisted upper management with special projects and sales activity with key customers.
- Developed content, sales presentations, research, sales promotions, press releases.
Vice President Sales & Marketing
Cleinman Performance Partners
11.2007 - 11.2011
- Lead sales team and relationship with primary sponsor to drive membership of independent practice optometrists by 77%.
- Coordinated all sales and marketing activities.
- Facilitated wisdom sharing groups.
Director of Marketing
Value Line
11.2006 - 11.2007
- Lead team for all direct mail efforts to boost subscriber base.
- Implemented changes to list buying to reduce costs and boost response rates.
- Lead email marketing pilot program.
Director of Marketing
Domini Social Investments
04.1999 - 10.2006
- Lead marketing efforts to drive investments in established and new mutual fund offerings.
Education
MBA - Marketing Management And Research
Baruch College of The City University of New York
05.2002
BBA - Marketing
Pace University
05.1992
Skills
- Listening
- Writing
- Strategic planning
- Marketing research
- Questionnaire development
- Budget management
- Promotion development
- Sales team relations
- KPI reporting
- Presenting
- Presentations
- Agency management
- Talent assessment
- Risk assessment & compliance
Timeline
Senior Manager
HOYA Vision Care
06.2015 - Current
Independent Consultant
Self Employed - Primary Client HOYA Vision Care
12.2011 - 05.2015
Vice President Sales & Marketing
Cleinman Performance Partners
11.2007 - 11.2011
Director of Marketing
Value Line
11.2006 - 11.2007
Director of Marketing
Domini Social Investments
04.1999 - 10.2006
MBA - Marketing Management And Research
Baruch College of The City University of New York
BBA - Marketing
Pace University