Michael Haslim
Phoenix,AZ
Summary
Results-oriented Sales Leader with over 10 years in enterprise and mid-market SaaS sales. Translates complex performance data into actionable insights that drive executive decision-making. Enhances growth and retention through strategic KPI design and performance analysis, leveraging expertise in AI, automation, and analytics to achieve measurable outcomes.
Overview
10
10
years of professional experience
4
4
Certifications
Work History
Partner Account Executive
YELP
04.2025 - Current
- Achieved Q1 quota by leading data-driven prospecting across digital marketing agencies, using search and competitive analysis to surface whitespace, growth gaps, and opportunity areas.
- Partnered with agencies to translate complex market data into actionable business cases, driving faster adoption of Yelp solutions and reducing sales cycles.
- Created performance narratives using search share, competitor visibility, and category benchmarks to enable agency owners to assess market position and revenue potential.
Account Executive
CREXI
03.2024 - 09.2024
- Drove enterprise SaaS growth by crafting consultative, ROI-focused narratives for senior brokerage leaders.
- Developed client-specific business cases that translated product capabilities into quantifiable outcomes.
- Exceeded ramp targets by conducting disciplined pipeline diagnostics and framing performance metrics.
Sales Manager, SMB
MINDBODY
10.2023 - 02.2024
- Increased close rates by 15% and average deal size by 10% through targeted coaching strategies.
- Transformed underperforming reps into top producers by implementing data-driven behavior change techniques.
- Developed KPI dashboards to identify funnel bottlenecks, enabling 100% team quota attainment.
Manager, Mid-Market Sales
YELP
01.2023 - 09.2023
- Generated $400K in upgraded revenue by reframing value through performance insight, enhancing sales pitches and client engagement.
- Increased team close rate 20% using custom performance dashboards.
- Built Salesforce and Excel-based reporting tools to translate pipeline data, conversion rates, and activity trends into actionable insights, directly shaping outreach strategy and improving sales effectiveness.
- Equipped sellers with financial and technical marketing frameworks (CPL, CPA, ROI modeling), enabling data-driven client conversations that strengthened retention and increased upgrade rates.
- Partnered on live client calls to model performance storytelling and measurement strategy, helping reps prove return on investment and win executive trust.
Mid-Market Account Director
YELP
01.2021 - 12.2022
- Closed a $200K annual agreement with The RealReal by defining an actionable CPL target, ensuring pixel and tag accuracy, and positioning Yelp Ads as a performance-driven acquisition channel.
- Grew multi-location client from $3K to over $100K in annual spend during COVID by developing marketing models that connected cost per order, cost per lead, and revenue attribution to business outcomes, enabling data-driven investment decisions.
- Expanded System Pavers to over $50K in annual spend by creating analyses that quantified pipeline impact and justified increased investment with executives.
- Leveraged Yelp store visit data with Sauced BBQ to quantify in-store lift, translating ad spend into cost-per-visit and cost-per-order models that positioned marketing as a predictable growth driver.
- Designed first-touch and last-touch attribution frameworks to show how Yelp influenced downstream orders and revenue on third-party ordering platforms, expanding perceived value beyond direct conversions.
- Used Yelp’s local traffic and category demand data to show Voir how brand growth requires a strong local footprint, building a share-of-voice narrative and case studies that demonstrated Yelp’s incremental value and helped close the Voir partnership.
- Recognized as #1 performer in 2021, generating $1M in revenue and achieving 317% of target.
Mid-Market Client Partner
YELP
05.2017 - 12.2020
- Achieved President's Club recognition for outstanding sales performance in 2017 and 2018.
- Ranked top new revenue producer in Q4 2019 by implementing targeted sales strategies.
- Doubled revenue through execution of performance-based strategies over consecutive periods.
Account Manager
YELP
08.2015 - 04.2017
- Drove highest customer retention rate by fostering strong client relationships.
- Recognized in President’s Club for exceeding sales targets in 2016.
Education
Bachelor of Applied Sciences (B.A.Sc.) - Kinesiology & Exercise Science
Grand Canyon University
Phoenix, AZPhoenix, AZ
Skills
- Measurement strategy and KPI frameworks
- Attribution and performance analysis
- Stakeholder collaboration
- Data storytelling and insights
- Analytical expertise
- Brand development strategies
- Python automation and AI
- HTML and CSS proficiency
- Revenue enablement and leadership
- Pipeline diagnostics and analysis
- Business analytics
- Sales analytics and operations
- Problem solving techniques
- Narrative development
- Revenue forecasting methods
- Communication strategy formulation
- Consultative selling approach
- Customer relationship management strategies
- Data analysis techniques
- Market research methodologies
Websites
Personal Information
Title: Enterprise Sales & Measurement Strategist
Modern Technical Fluency
AI & Prompt Engineering
Leveraged Chatbench and internal tools to analyze performance, model ROI, and generate client-ready insights that accelerated deal cycles.
Python & Automation
Built lightweight scripts to parse data and streamline workflows, enabling faster, more consistent insight delivery across accounts.
Web Tracking & Instrumentation
Implemented and validated client-side tracking, including pixels, event tags, and scripts, by inspecting source code to ensure accurate attribution.
Languages
English
Full Professional
Spanish
Limited
Indonesian
Full Professional
Certification
Advanced Content Advanced Content and Social Tactics Social Tactics
Accomplishments
Presidents Club 2017 - Account Management
Timeline
Partner Account Executive
YELP
04.2025 - Current
Account Executive
CREXI
03.2024 - 09.2024
Sales Manager, SMB
MINDBODY
10.2023 - 02.2024
Manager, Mid-Market Sales
YELP
01.2023 - 09.2023
Mid-Market Account Director
YELP
01.2021 - 12.2022
Mid-Market Client Partner
YELP
05.2017 - 12.2020
Account Manager
YELP
08.2015 - 04.2017
Bachelor of Applied Sciences (B.A.Sc.) - Kinesiology & Exercise Science
Grand Canyon University