Michael Hoffman

Drove the digital experience and visual direction for Centene's Web and mobile based applications and other touch points within the end user's journey. Assisted with managing Centene's digital portfolio to ensure funding was directed to valued end-user solutions

• Created customer journey maps, wireframes, and prototypes to illustrate user flow through the product or service.
• Analyzed qualitative and quantitative data from surveys, interviews, focus groups, analytics tools, usability studies to determine user experience improvements.
• Assisted in developing strategies for improving the overall customer experience across multiple channels.
• Developed and documented style guidelines for website content.
• Conferred with management and development teams to prioritize needs, resolve conflicts and develop solutions.

Managed designing and developing websites, social media accounts, and other digital platforms. Supervised development of individually branded health plan websites using best practices for usability, accessibility, compliance, and design standards. Supervised creation of print marketing materials and collateral.

• Collaborated with internal stakeholders to define project objectives and timelines.
• Managed a team of designers, copy writers and account representatives.
• Presented creative proposals at executive meetings for approval or revisions.
• Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
• Collaborated with internal teams such as IT, member engagement and provider relations teams to develop integrated solutions for digital marketing efforts.

Designed and maintained public and secure websites. Supervised creation of print materials for services and marketing campaigns. Developed and implemented innovative strategies to increase brand awareness. Created original concepts, art direction, and designs for multimedia projects. Evaluated new technologies and techniques to improve workflow efficiency.

• Reviewed work from junior designers for accuracy and adherence to brand guidelines.
• Met with department heads to translate goals from concept to completion.