Michael Houseman
Estherville,IA
Summary
Highly-motivated with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Familiarity with coordinating marketing campaigns and strategizing content calendars showcases skills in organization and multitasking. Demonstrated ability to enhance brand presence through innovative marketing strategies. Proven success in working within tight deadlines while maintaining creativity and quality of work.
Overview
3
3
years of post-secondary education
5
5
years of professional experience
Work History
Visual Media & Content Coordinator
Iowa Lakes Community College
Estherville, CA
05.2025 - Current
- Managed social media accounts to promote college events and student achievements.
- Researched trends in education technology to enhance digital content strategies.
- Maintained content calendar to schedule posts and updates consistently.
- Collaborated with designers to ensure visual consistency throughout all content pieces.
- Create marketing strategies for each program or department at the college to help identify top priorities within their specific program or department.
- Creating marketing strategies and content to help recruit potential students to Iowa Lakes through different forms of media.
- Serving as the primary contact for the department throughout multiple projects simultaneously in a fast paced work environment.
- Create a brand identity for athletics to use through the year while still maintaining the core college branding and image.
- Communicate effectively throughout the entire college to maintain marketing strategies and discover areas for improvement.
- Developed strategies for increasing engagement across multiple social media channels.
- Managed relationships with external vendors to produce high-quality multimedia assets.
- Organized weekly team meetings to discuss progress, challenges, and new ideas.
Video Production Manager
F8 Creative
Spencer, Iowa
05.2024 - 05.2025
- Managed video production schedules and ensured timely project delivery.
- Created marketing strategies for our customers to help elevate their video content across various media platforms.
- Directed video editing processes using industry-standard software tools.
- Established workflows to streamline production processes and improve efficiency.
- Organized meetings with clients to discuss project details and objectives.
- Maintained up-to-date knowledge of industry trends in order to stay ahead of competition.
- Implemented new brand identity into video content to help strength brand identity and awareness.
- Helped our customers in the exploration phase on video content that would be the most beneficial to their company.
- Maintaining strong relationships with our customers and other parties.
- Maintaining an organized and updated video file storage system.
- Handled multiple projects simultaneously with multiple different deadlines.
- Drove brand and marketing message by designing programming and content in accordance with brand strategies.
- Creatively developed and filmed various video content.
Video Production Intern
Green Bay Packers
Green Bay, Wisconsin
05.2023 - 05.2024
- Enhanced and grew our audience through strategic video content across multiple social platforms and our website.
- Implementing a video marketing campaign around our players in efforts to boost Pro Bowl voting.
- Collaborated with our social team to create social-specific content to help grow our brand on social media.
- Contributed to the efficient workflow of the broadcasting/video/social team, by preforming various tasks such as tagging footage and assisting in multiple projects as need.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Collaborated with editors to ensure timely delivery of video packages, improving overall broadcast quality.
- Edited footage to create highlight reels for social media platforms.
- Researched trends in sports media to enhance video production quality.
- Helped media manage footage from both the NFL and from within the organization.
- Shot and edited weekly content that was produced for both the Packers website and social media channels.
- Tasked with covering, assisting, and editing in community outreach events.
- Worked in a very fast paced environment.
Director of Creative Content, Football
South Dakota State University Athletics
Brookings, SD
08.2022 - 05.2023
- Increased audience engagement and following by implementing strategic strategies across multiple different platforms.
- Created a strategic gameday strategy for social media to help capitalize on audience engagement through highlights and other important moments throughout the day.
- Collaborated with other institutional teams to ensure successful content and marketing strategies with high quality results.
- Spearheaded social media campaigns to increasing brand awareness and driving user engagement.
- Implemented analytic tools to track content performance, identifying areas for improvement and adjusting strategies accordingly.
- Monitored other college institutions to identify gaps in our content and develop targeted strategies for growth opportunities.
- Helped lead the direction of our social media and brand look across our various athletics social media accounts.
- Established and oversaw a group of creative content interns that helped create content for our social media and football recruiting efforts.
- Protected our brand identity with content that was used internally and externally
Marketing Creative Content Intern
South Dakota State Athletics
Brookings, South Dakota
08.2021 - 05.2022
- I was the sole creative content intern during this year, I was tasked with attending and covering multiple sporting events. The videos and photos I captured were used on our social media platforms to promote our teams or events taking place.
- I helped create our brand look and followed the guidelines that the marketing team put in place for that academic school year.
- I would also help with shooting promotional work for community sponsors to help highlight upcoming athletic events.
Education
Bachelor of Science - Journalism
South Dakota State University
Brookings, SD 08.2020 - 05.2022
Associate of Science - Broadcast, Digital, And Social Broadcast
Iowa Lakes Community College
Estherville, IA 08.2018 - 05.2020
Skills
- Content strategy
- Social media management
- Video production
- Brand development
- Digital content creation
Timeline
Visual Media & Content Coordinator
Iowa Lakes Community College
05.2025 - Current
Video Production Manager
F8 Creative
05.2024 - 05.2025
Video Production Intern
Green Bay Packers
05.2023 - 05.2024
Director of Creative Content, Football
South Dakota State University Athletics
08.2022 - 05.2023
Marketing Creative Content Intern
South Dakota State Athletics
08.2021 - 05.2022
Bachelor of Science - Journalism
South Dakota State University
08.2020 - 05.2022
Associate of Science - Broadcast, Digital, And Social Broadcast
Iowa Lakes Community College
08.2018 - 05.2020